Non Amazon branded packaging now available MCF Blank Box Program | Summary and Q&A

TL;DR

Amazon introduces a program allowing sellers to ship unbranded boxes to customers, but it comes with added complexity and potential drawbacks.

Key Insights

• 😕 Amazon's unbranded box program aims to address concerns about confusing customer experiences.
• ⚓ However, the program's instructions reveal that sellers must segregate inventory and ship multiple times for multi-channel fulfillment orders, adding complexity.
• 🔊 The program may be suitable for sellers with a high volume of multi-channel fulfillment orders, but for most sellers, it introduces unnecessary complexity.
• 🥺 Using Amazon boxes for shipping can inadvertently lead customers to make future purchases on Amazon, benefiting the e-commerce giant.
• 👍 Sellers should carefully evaluate the value of each new program Amazon launches, as not all of them prove to be beneficial.
• 🖤 Transparency programs and the black box program are mentioned as examples of Amazon programs that offer limited value or are overly complicated.
• 🍱 The unbranded box program adds another layer of complexity to an already complex e-commerce ecosystem.

Transcript

if you use amazon to ship for your walmart etsy ebay website shopify whatever it might be and all of your orders this is a conversation you should listen to um they came out with a new program that allows you to send unbranded that means boxes without an amazon logo on them i'm going to tell you why you shouldn't use this program and why amazon sho... Read More

Questions & Answers

Q: What is Amazon's new unbranded box program?

Amazon's unbranded box program allows sellers to ship orders without the Amazon logo, addressing concerns about confusing customer experiences.

Q: What is the downside of using the unbranded box program?

Using the program requires sellers to segregate inventory and ship multiple times for multi-channel fulfillment orders, introducing complexity and potentially increasing storage costs.

Q: Is the unbranded box program recommended for all sellers?

The program may be beneficial for sellers with a high volume of multi-channel fulfillment orders, but for most sellers, it introduces unnecessary complexity and is not worth pursuing.

Q: How does the unbranded box program impact customer behavior?

By shipping orders in Amazon boxes, sellers may inadvertently drive customers to make future purchases on Amazon, as they become accustomed to the fast and convenient Prime shipping experience.

Summary & Key Takeaways

• Amazon now offers a program that allows sellers to ship unbranded boxes to customers, addressing concerns about confusing customer experiences.

• However, upon examining the instructions, it becomes clear that sellers must segregate inventory and ship multiple times for multi-channel fulfillment orders, which adds unnecessary complexity.

• While the program may be suitable for sellers with a high volume of multi-channel fulfillment orders, it introduces an added layer of complexity that may not be worth it for most sellers.