🚨NEW PPC Targeting: Expanded Match Type (Amazon) | Summary and Q&A

TL;DR

Amazon is launching a new PPC feature called Expanded Product Targeting, allowing sellers to target closely related items and expand their reach.

Key Insights

• 👶 Amazon is continuously improving its PPC advertising platform with new features like Expanded Product Targeting.
• 👻 This feature allows sellers to target closely related items, expanding their advertising reach.
• 🧑‍🦽 By leveraging consumer buying behavior, sellers can benefit from automatic expansion and reduce manual targeting efforts.
• 👶 Keeping up with new features and being among the early adopters can provide sellers with a competitive edge.
• ☄️ The Expanded Product Targeting feature is expected to be available to all Amazon PPC accounts in the coming months.
• 👶 It is crucial for sellers to monitor their accounts regularly to take advantage of new features like Expanded Product Targeting.
• 👋 Auto campaigns and good keywords should not be neglected, as they can contribute to the success of expanded product targeting.

Transcript

amazon ppc keeps heating up amazon keeps releasing these new cool features and today i'm gonna tease you a little bit with one of the newest ppc features that's coming out my name is stephen pope and i'm the founder of my amazon guy and i say tease because i actually don't have access to this yet but it's coming it could drop here in the next week ... Read More

Questions & Answers

Q: What is the purpose of Amazon's new Expanded Product Targeting feature?

The Expanded Product Targeting feature aims to help sellers target closely related products and expand their reach beyond specific ASINs or entire product categories. It allows them to leverage consumer buying behavior to identify potential expansion opportunities.

Q: How can sellers access the Expanded Product Targeting feature?

To access the Expanded Product Targeting feature, sellers need to go to their sponsored campaigns setup and select manual targeting. From there, they can choose product targeting and look for the expanded targeting option next to the suggestions.

Q: What are the potential benefits of using expanded product targeting?

The benefits of using expanded product targeting include expanding reach to closely related items, discovering new competitors, and gaining valuable research insights. This feature also eliminates the need for manual targeting of new relevant products as Amazon's algorithm will automatically expand the targeting based on data.

Q: When can sellers expect to have access to the Expanded Product Targeting feature?

While it is not currently available, it is expected that the Expanded Product Targeting feature will roll out gradually, with an estimated 20 percent of accounts having access by mid-July and full availability expected by August.

Summary & Key Takeaways

• Amazon is introducing a new PPC feature called Expanded Product Targeting, which fills the gap between targeting specific ASINs and targeting entire product categories.

• This feature uses Amazon's algorithm to expand targets based on consumer buying behavior, offering sellers an opportunity to reach new potential customers.

• The Expanded Product Targeting option can be found in the manual targeting section of Amazon's sponsored campaigns setup.