[NEW] Amazon PPC Commercials with Video Ads (Beta) | Summary and Q&A

TL;DR

Amazon is introducing Amazon Commercial Campaigns, a new video advertising feature, targeting Amazon audiences on Fire TV and Fire Stick third-party apps, allowing clickable traffic back to the Amazon detail page.

Key Insights

• 🎮 Amazon is introducing Amazon Commercial Campaigns, a new video advertising feature accessible through the sponsored ads console.
• 😀 Advertisers can target Amazon audiences on Fire TV and Fire Stick third-party apps, driving clickable traffic back to the Amazon detail page.
• 🫵 The metrics available for measurement include add to carts, branded searches, detail page views, and commutative reach.
• 📼 Advertisers can use Amazon's free editing services and SLAs to optimize their video assets for streaming TV.
• 😚 Access to Amazon Commercial Campaigns will likely be available through closed and open betas before a full release.
• 🫠 Having an Amazon ads account manager can provide access to exclusive advertising betas.
• 🥡 Advertisers should continue using their own advertising strategies while taking advantage of beta tools like Amazon Commercial Campaigns.

Transcript

Amazon is about to release some really cool new video ads you're going to want to be aware of this now I don't actually have anything to demo today because this isn't such a closed beta I don't have access quite yet but here is what's coming and I just thought you might find this interesting it's called Amazon commercial campaigns it's going to be ... Read More

Questions & Answers

Q: How can advertisers access Amazon Commercial Campaigns?

Advertisers can access Amazon Commercial Campaigns through the sponsored ads console without the need for DSP or other tools. They can test campaigns for as little as $200 per day, with a commitment to a four-week flight.

Q: Can advertisers measure the performance of Amazon Commercial Campaigns?

Yes, advertisers can measure various metrics within the sponsored ads console. These include add to carts, branded searches, detail page views, and commutative reach, providing valuable insights into campaign performance.

Q: Can advertisers customize their video assets for streaming TV?

Yes, if advertisers are unsure if their video assets are ready for streaming TV, Amazon offers free editing services with minor edits. They also provide service level agreements (SLAs) to turn edited videos around in under 72 hours.

Q: When can advertisers expect access to Amazon Commercial Campaigns?

It is predicted that access to Amazon Commercial Campaigns will be available in the next six months, starting with a closed beta for 90 days and potentially followed by an open beta. The expected release date is around July 2023.

Summary & Key Takeaways

• Amazon is launching Amazon Commercial Campaigns, a new video advertising feature available through the sponsored ads console.

• This feature allows advertisers to target Amazon audiences on Fire TV and Fire Stick third-party apps, driving clickable traffic back to the Amazon detail page.

• Advertisers can measure new metrics such as add to carts, branded searches, detail page views, and commutative reach.