NEW Amazon 2020 Ad Image Sponsored Brands Cheaper BIG IMAGES with Custom Brand Image | Summary and Q&A

TL;DR

Amazon has introduced a new advertising format on mobile devices that allows for large, attention-grabbing images, providing advertisers with a significant advantage.

Key Insights

• 🫠 Amazon has introduced a new ad format for mobile devices featuring large, attention-grabbing images.
• 🤯 This ad format is currently in beta, allowing advertisers to take advantage of lower costs and higher visibility.
• 🫠 The step-by-step guide provided helps advertisers set up these ads, including image requirements and targeting options.
• 🉐 The new ad format offers significant advantages over traditional sponsored brand ads in terms of size and visibility.
• 🫠 Advertisers can still apply best practices such as keyword targeting and optimizing ads dynamically.
• 👾 This ad format is a game-changer for brand advertising, as it provides an opportunity to capture more attention and drive conversions.
• ☢️ Advertisers should act quickly to take advantage of the beta phase before more competitors start using this new ad format.

Transcript

there's a new advertising form I'll be talking about this is a good one to watch this is the my Amazon guy show my name is Steven Pope on the founder of my Amazon guy we're gonna be covering today a really awesome new ad format Amazon's been rolling out tons and tons of new advertising things they're even gonna be shifting everybody onto a new UI o... Read More

Questions & Answers

Q: What is the key feature of Amazon's new ad format for mobile devices?

The new ad format features large images that take up the majority of the screen, making them highly visible and attention-grabbing.

Q: How can advertisers take advantage of the current beta phase?

Advertisers can benefit from lower costs and less competition by being one of the first to utilize this new ad format during the beta phase.

Q: What are the image sizing requirements for the custom image feature?

The custom image for this ad format must have dimensions of at least 1200 by 628 and a file size smaller than 5 megabytes. It can be in JPEG, GIF, or PNG format.

Q: How can advertisers target specific keywords or products with these ads?

Advertisers can use keywords and product targeting to ensure their ads are shown to relevant audiences. They can also use negative targeting to exclude certain products or categories.

Summary & Key Takeaways

• Amazon has rolled out a new ad format on mobile devices that features large, attention-grabbing images that take up most of the screen.

• This new ad format is currently in beta, which means advertisers can take advantage of low costs and high visibility.

• A step-by-step guide is provided for setting up these ads, including details on image sizing and targeting options.