NEW: AB Test Brand Stories A+ Content on Amazon to Increase Sales (Tutorial) | Summary and Q&A

TL;DR

Learn how to use Amazon's A/B testing feature to improve your sales by testing different content elements on your listings.

Key Insights

• 😃 Amazon's A/B testing feature enables sellers to gather real data and optimize their listings for better sales.
• 😥 A/B testing can be done on various content elements, including the main image, title, bullet points, and brand story section.
• 🚥 The brand story section is a valuable opportunity to include horizontal content and engage customers.
• 👋 Using A/B testing takes time, but it provides valuable insights into what content elements resonate best with customers.
• 🆘 A/B testing helps sellers make data-driven decisions for their product listings on Amazon.
• 🆕 Quality of life changes on Amazon, such as the new navigation button for questions, continue to improve the selling experience.
• 💨 A/B testing can be combined with services like Pik Fu for faster and more comprehensive testing.

Transcript

if you're looking for that extra Edge you may want to check out Amazon's AB testing they have two new features I'll show you in this video my name is stepen Pope I'm the founder of my Amazon guy we'll Dive Right on in to get to this screen just go to the A+ content page like this click on the AB testing section that'll load manage your experiments ... Read More

Questions & Answers

Q: What is Amazon's A/B testing feature?

Amazon's A/B testing feature allows sellers to test different content elements on their listings to see which ones result in better sales. It's a great way to gather actual Amazon data and optimize your listings.

Q: How long does it take to get real data from A/B testing on Amazon?

A/B testing on Amazon takes a month to gather real data. While it's not instantaneous, it provides valuable insights for optimizing your listings and improving sales.

Q: Can I A/B test the main image of my product listing?

Yes, you can A/B test the main image, as well as secondary images, product title, bullet points, and even the brand story section. A/B testing allows you to determine which elements lead to higher sales.

Q: What are the advantages of using A/B testing for the brand story section?

A/B testing the brand story section enables sellers to optimize their listings with horizontal content and provide more information to potential customers. Having more content in this section can lead to higher click-through rates and increased sales.

Summary & Key Takeaways

• Amazon's A/B testing feature allows sellers to test different content elements such as text, design, and images to determine what works best for their product listings.

• A/B testing provides valuable Amazon data but takes a month to gather real results.

• Brand Story section can be A/B tested, allowing sellers to optimize their listings with horizontal content and increase sales.