My Amazon Guy PPC AMA with Mina Elias - Advertising Q&A | Summary and Q&A

TL;DR

This analysis explores various strategies for Amazon PPC advertising, including launching campaigns, optimizing ad performance, and tactics for decreasing ACoS while maintaining sales.

Key Insights

• 💐 Effective PPC strategies involve a combination of launching campaigns, optimizing performance, and lowering ACoS.
• 🤑 Test different campaign variations and continuously monitor keyword performance to identify profitable keywords and eliminate non-performing ones.
• 😘 Prioritize long-tail keywords and lower competition search terms to achieve a better ROI and reduce ACoS.
• 🚥 Utilize PPC campaigns to improve organic rankings, increase traffic, and boost conversions.

Transcript

so so so do what what uh two what so up so uh hello and welcome to my amazon guys podcast today we have a special guest i'm super excited to welcome on the show mina and this dude has been on the podcast before it gave one of the best most passionate origin stories we've ever had on the podcast so welcome to the show mina i love i Read More

Questions & Answers

Q: How do I optimize PPC campaigns for a product with multiple variations?

Start by running all variations together in a campaign and monitor performance. Analyze the advertised product report to identify the top-performing variation. Focus on the variation with the highest click-through rate and return on ad spend (ROAS) while considering blending the results together.

Q: What is the best strategy for launching PPC campaigns in a highly competitive market?

Begin by conducting keyword research and creating auto and broad match campaigns. Identify long-tail keywords with lower competition and gradually work your way up to more competitive keywords. Adjust bids, add negative keywords, and continuously test and refine your campaigns.

Q: How can I increase my organic order ratio?

Ensure your product listing is optimized with relevant keywords and high-converting elements, such as quality images and compelling copy. Utilize PPC campaigns to boost organic rankings by driving more traffic and conversions. Focus on improving conversion rates and ranking for long-tail keywords.

Q: Should I turn off PPC campaigns after achieving consistent sales?

It is generally not advisable to completely turn off PPC campaigns, as they play a crucial role in maintaining organic rankings and driving consistent sales. Instead, carefully optimize campaigns by adjusting bids, adding negative keywords, and reallocating budgets to focus on more profitable keywords.

Summary & Key Takeaways

• Launching Campaigns: Start with auto campaigns and extract profitable keywords from search term reports to create targeted keyword campaigns. Test different variations and adjust budgets accordingly.

• Optimizing Ad Performance: Continuously monitor and evaluate keyword performance to identify profitable keywords and eliminate non-performing keywords. Adjust bids and negative keywords to improve ad efficiency.

• Decreasing ACoS: Lower bids, add negative keywords, and optimize campaign structure to eliminate wasteful spending. Focus on long-tail keywords and target relevant, lower competition search terms to improve ACoS and increase sales.