My Amazon Guy Friday Live Q&A with Faith Denniston and Shane Keyes | Summary and Q&A

TL;DR

Amazon sellers face challenges such as expanded character limits, category rejections, and counterfeit listings. Strategies include optimizing backend keywords, leveraging Amazon influencers, and seeking legal assistance when necessary.

Key Insights

• 👨‍🔬 The expanded character limit in backend search terms provides more opportunities for keyword optimization and indexing.
• ⌛ Sellers should take advantage of simultaneous experiments on brand listing content to save time and potentially improve results.
• 📟 Sellers in hardlines categories should be prepared for changes in image requirements, which may affect product pages.
• 📟 Virtual bundles are now more prominently displayed on product pages, potentially increasing clicks and conversions.
• ⛔ Increased storage limits can be obtained by improving sell-through rates and requesting storage limit increases from Amazon.
• ❓ Challenging issues such as counterfeit listings and unauthorized sellers require legal assistance and consistent communication with Amazon support.
• 💨 Utilizing Amazon influencers through Creator connections can be an effective way to generate product videos and reviews.

Transcript

oh n yeah yeah yeah he hello welcome to the Friday my Amazon guy podcast I have Shane with me today uh Shane is a fellow brain director here at my Amazon guy it's his first time on the podcast y'all be nice to him thank you for the intro Faith yep my first time here happy to Read More

Questions & Answers

Q: Does it matter if customers click on PPC ads or organic listings for SEO keyword metrics?

Both PPC and organic purchases contribute to SEO keyword metrics, leading to improved indexing and rankings. However, organic clicks provide additional benefits as they do not incur PPC costs.

Q: What should I do if my listing is miscategorized by Amazon, impacting sales and rankings?

Contact Amazon support to switch categories, and consider using flat files for more efficient category changes. Persistence and regular communication with support are key to resolving this issue.

Q: How can I add variations to an existing listing?

Variations can be added manually through the backend or by using flat files for multiple variations. Ensure that each variation has a unique SKU and relevant information.

Q: How can I make my brand name stand out on the product page?

Currently, the positioning of the brand name above the title is determined by Amazon and might be an A/B test. There is no known way for sellers to control this feature.

Summary & Key Takeaways

• Expanded character limits in backend search terms provide more opportunities for indexing and keyword optimization.

• Amazon allows simultaneous experiments on brand listing content, saving time and potentially improving results.

• Multiple selling partners can now display images on product pages in certain categories, which may impact sellers negatively.

• Virtual bundles have been given increased visibility on product pages, potentially improving click-through rates and conversions.