My Amazon Guy Friday Live Q&A with Faith Denniston and Jason Mastromatteo | Summary and Q&A

TL;DR

The Q&A session covers topics such as inventory management, brand registry, launching new products, and Amazon advertising. It highlights the importance of sponsored products for product visibility and the need for trademark registration in different regions. There is also a suggestion to use Creator Connections for influencer marketing.

Key Insights

• 🖐️ Sponsored products play a crucial role in gaining visibility for new products on Amazon.
• 🍧 Having multiple brands under one Amazon account is possible but requires careful management and proper trademark registration.
• 🙊 Including Spanish content for products targeting Spanish-speaking demographics can improve visibility and customer engagement.
• 🐕‍🦺 The process of transferring brand ownership or account ownership can be complex and may require assistance from Amazon support or external services.

Transcript

yeah n yeah yeah n yeah hello hello what's going on everybody hey guys I wanted to blur my background but now I feel like I'm really choppy in terms of my view is that right do I look choppy no you're fine it's it's a it's a little strange faith is uh is not at her no Read More

Questions & Answers

Q: How can I add an existing ASIN as a child variation to a parent listing with FBA inventory?

You can manually add the ASIN to the parent variation without the need for a removal order. Edit the parent listing, go to the variations tab, and add the ASIN as a child variation. No removal order is necessary.

Q: Can I request a demo of the workflow for inviting a user to manage brand registry under my account?

Yes, you can request a workflow demo by logging into Brand Registry and following the steps provided. You can invite users with different roles, such as administrator, rights owner, or registered agent, depending on their level of access.

Q: How critical is sponsored products in gaining visibility for new products?

Sponsored products have become increasingly important for product visibility on Amazon. With increased competition, it is advisable to invest in sponsored products to boost sales and improve search rankings. However, sponsored products should be chosen strategically based on high search volume long-tail keywords.

Q: Is it recommended to have multiple brands under one Amazon account?

It is possible to have multiple brands under one Amazon account by setting up a parent company or LLC. However, it is crucial to ensure the brand names are linked properly and trademarked to avoid any complications or confusion.

Q: Should I have Spanish content for products targeting Spanish-speaking demographics?

Yes, it is recommended to include Spanish content in your listings if your target audience is Spanish-speaking. This includes titles, bullet points, images, and A+ content. Customizing your content to match the language preferences of your target audience can improve visibility and conversion rates.

Summary & Key Takeaways

• The Q&A session addresses various topics relevant to Amazon sellers, including inventory management, brand registry, product launches, and Amazon advertising.

• It emphasizes the need for sponsored products to increase product visibility and sales.

• The discussion also mentions the importance of trademark registration for different regions and the use of Creator Connections for influencer marketing.