Multistreaming with Restream.io | Summary and Q&A

TL;DR

Learn how to leverage cloud marketplaces to drive revenue and shorten sales cycles by aligning with cloud providers for global reach, increased buyer confidence, and instant global reach.

Key Insights

• 😶‍🌫️ Selling through cloud marketplaces requires product compatibility and consideration of customer demand.
• 😶‍🌫️ Cloud marketplaces function as transaction platforms, not just storefronts, and facilitate sales cycles.
• 😶‍🌫️ Alignment with cloud providers and joint go-to-market efforts are crucial for maximizing marketplace benefits.
• 🤱 Cloud marketplaces may take time to operationalize and may require navigating complex fee structures and integrations.

Transcript

i'm like keep i have to say colleen i am jealous of your new linkedin avatar photo that's pretty cool i've uh never been an avatar before so uh i like it i saw it today i was like that's that's super cool it's a snowflake thing yeah i like it i asked him to shave off my coven 20 pounds it worked easiest diet ever it was a nice avatar it looks good ... Read More

Questions & Answers

Q: What are the main benefits of selling through cloud marketplaces?

Selling through cloud marketplaces can result in shorter sales cycles, access to large IT spend, increased buyer confidence, global reach, and revenue reliability.

Q: How long does it typically take to get on a cloud marketplace?

It can take approximately six months or longer to get listed on a cloud marketplace, depending on the complexity of the product and the marketplace requirements.

Q: How can companies maximize their cloud relationships to benefit from marketplaces?

Companies can align with cloud providers early on, register opportunities, educate cloud sellers about their solution, and focus on joint go-to-market efforts to maximize the benefits of cloud marketplaces.

Q: Are cloud marketplaces suitable for SMBs targeting self-serve or light-touch signups?

Cloud marketplaces can be suitable for SMBs, but the decision depends on customer overlap with cloud providers and the specific industry or customer segments targeted. A thorough analysis of customer concentration and needs is needed.

Summary & Key Takeaways

• Cloud marketplaces are experiencing significant growth, with platforms like AWS, Azure, and GCP offering millions of subscriptions and visitors.

• Selling through cloud marketplaces can lead to shorter sales cycles, access to large IT spend, increased buyer confidence, global reach, and revenue reliability.

• Joining cloud marketplaces requires considering factors such as product compatibility, customer demand, and potential partnership opportunities.