Lower Amazon PPC ACOS 3% with this NEW Product Ad Feature | Summary and Q&A

TL;DR

Amazon advertising continues to evolve with new features like product level insights in Seller Central, allowing sellers to gain valuable data and make informed advertising decisions.

Key Insights

• 🎚️ The product beta system in Seller Central provides product-level insights and data for sellers to make informed advertising decisions.
• 💁 Exporting data is essential for filtering and analyzing information effectively.
• 🫠 Sellers can search and view specific product, campaign, and ad group data within Seller Central.
• 📈 Focusing on metrics like ACoS and spend can help sellers identify areas of improvement in their advertising campaigns.
• ❎ The importance of negative targeting is highlighted, and the speaker recommends adding negative keywords and products to optimize campaign performance.
• 🔈 The speaker suggests focusing on campaigns with low ACoS and high spend to prioritize advertising efforts.
• 💦 Testing different targeting strategies, such as generic and scent-specific campaigns, can help sellers identify what works best for their products.

Transcript

Amazon advertising keeps getting more complicated there's more ads there's more features this video is going to walk through a couple of new feature editions within Seller Central including this product beta system that shows you some information at the product level this is the first time we've really seen anything done at the product level within... Read More

Questions & Answers

Q: What is the purpose of the product beta system in Seller Central?

The product beta system provides sellers with information and insights at the product level, allowing them to make data-driven advertising decisions.

Q: Why does the speaker emphasize the need to export data?

Exporting data allows for proper filtering and analysis, helping sellers identify the most relevant information to improve their advertising strategies.

Q: How does the speaker suggest sellers focus their attention on specific campaigns?

The speaker recommends sorting campaigns by metrics like ACoS (Advertising Cost of Sale) and spend to determine which campaigns require immediate attention.

Q: Can sellers use portfolios to group campaigns together?

Yes, portfolios have been available in Seller Central for a while and can be used to manually group campaigns. However, the new product beta system allows for quicker grouping at the ASIN level.

Summary & Key Takeaways

• The video discusses new features within Seller Central, specifically the product beta system that provides insights at the product level.

• The speaker emphasizes the importance of exporting data for effective filtering and analysis.

• The video discusses the ability to search and view data for specific products, campaigns, and ad groups within Seller Central.