Jack Dorsey: Becoming a Better Storyteller | Summary and Q&A

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February 15, 2011
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Stanford eCorner
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Jack Dorsey: Becoming a Better Storyteller

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Summary

In this video, the speaker discusses the importance of getting ideas out of your head and onto a tangible surface. He emphasizes the need to write, draw, or code your ideas in order to step back and evaluate them objectively. By sharing these ideas with others, you can gather feedback and determine whether to pursue them further or put them on hold. The speaker also mentions the significance of closing off chapters and moving on from ideas, as they may resurface later in life. Additionally, he talks about the value of storytelling and draws inspiration from companies like Apple, which he believes operates like a theater company with a cohesive end-to-end story.

Questions & Answers

Q: Why is it important to get ideas out of your head?

It's crucial to get ideas out of your head because you need to see them on a surface that is separate from your mind. By doing so, you can step back and gain a different perspective. This allows you to assess and evaluate your ideas objectively.

Q: How can sharing ideas with others be beneficial?

Sharing ideas with others enables you to gather feedback and insights from different perspectives. By presenting your ideas to others, they can offer their opinions and suggestions, which can either validate or challenge your thinking. This feedback can help you refine and improve your ideas.

Q: Why is it important to write down your ideas?

Writing down your ideas forces you to articulate and clarify them. When you write, you have to organize your thoughts and structure them in a coherent manner. This process helps you understand and communicate your ideas more effectively.

Q: How can treating your ideas like a play enhance your creative process?

Treating your ideas like a play means approaching them with a sense of storytelling and structure. By doing this, you can better understand the narrative and flow of your ideas. Reading plays and studying their style, substance, and technique can provide inspiration and guidance to improve your own ideas.

Q: What can we learn from Apple about storytelling?

Apple is known for operating like a theater company with a strong sense of pacing, story, and execution. They create events and product launches that follow a cohesive end-to-end narrative. Steve Jobs, when he returned to Apple, focused on building the brand and aligning it with a particular feeling and story. The unfolding of their plot and epic story, from the iMac to iTunes to the iPhone, demonstrates the power of storytelling in creating a compelling brand and product lineup.

Takeaways

The key takeaway from this video is the importance of getting your ideas out of your head and onto a tangible surface. By writing, drawing, or coding your ideas, you can step back and evaluate them objectively. Sharing your ideas with others allows you to gather feedback and improve upon them. Additionally, treating your ideas like a play and drawing inspiration from companies like Apple, who excel in storytelling, can enhance your creative process. Ultimately, by embracing these practices, you can bring your ideas to life and create compelling stories that resonate with others.

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