Increasing Campaign Performance with CPC & PPC Strategies on Amazon | Summary and Q&A

TL;DR

Increase your bid for better visibility in auto campaigns, check for relevancy or eligibility issues, and double-check for common mistakes. Use manual campaigns with fixed bids when scraping search term reports.

Key Insights

• 😘 Increasing your bid is often the solution for low spending in auto campaigns.
• 🚗 Relevancy and eligibility issues can affect auto campaign performance, but they are less common.
• 🧑‍🤝‍🧑 Double-check for common mistakes in campaign settings, like start dates, inventory, budget, and campaign status.
• 🔨 Technology glitches or software tools can cause unexpected changes, so consider those as well.
• ☠️ Improving your main image might not significantly impact CPC, but it can improve conversion rates.
• ❓ Understand which KPIs relate to different outcomes and optimize accordingly.
• 😒 When importing search term reports from auto campaigns, use manual campaigns with fixed bids to maintain control.

Transcript

all right so Eden's Decor asks my auto campaign is not spending I've increased bids but still nothing what can I do I I would say 90 of the time your bid is still too low now there's there's two other issues it could be a relevant C issue you're not indexed for that product you're trying to advertise yet but that's less likely an auto campaign two ... Read More

Questions & Answers

Q: What could be the reason for my auto campaign not spending?

The most common reason for a low spending auto campaign is a bid that is too low. Increase it significantly, even to $5-$10, and wait to see if impressions start coming in. If not, there might be other issues like relevancy or eligibility.

Q: What are some common mistakes to double-check in my campaign settings?

Ensure that your start date is not in the future, you have available inventory, your campaign is not paused, and your budget settings are correct. Also, check for any mute/number lock issues on your keyboard. Glitches in software tools could also cause unexpected changes.

Q: How can I improve my main image to reduce CPC?

Improving your main image might not significantly impact your CPC. CPC is related to the auction, while a better main image can improve your conversion rate. Understand which key performance indicators (KPIs) affect different outcomes.

Q: What bidding strategy do you recommend for manual campaigns based on auto search term reports?

Use fixed bids for manual campaigns when importing search term reports from auto campaigns. This allows you to maintain control over your bids and prevents Amazon from automatically changing them. Test keywords in manual campaigns before using expensive top of search modifiers.

Summary & Key Takeaways

• If your auto campaign is not spending, the most common issue is a low bid. Increase your bid significantly and wait to see if impressions start coming in.

• Relevancy and eligibility issues can also impact your auto campaign's performance, although they are less likely. Check if you are indexed for the product you're advertising.

• Double-check for common mistakes like incorrect start dates, available inventory, budget settings, and campaign status. Technology glitches or software tools can also cause unexpected changes.

• For manual campaigns based on search term reports from auto campaigns, use fixed bids to maintain control over your bid management. Test keywords in manual campaigns before using the top of search modifiers.