I Posted ONLY Business Content for 30 Days [STRATEGY REVEALED] | Summary and Q&A

TL;DR

Making strategic shifts in content, from edutainment to education, for the right audience can lead to increased revenue and business growth.

Key Insights

• 🥺 Focusing on education instead of edutainment can lead to behavior change and increased revenue.
• 🔆 Targeting the right audience, specifically business owners, results in higher engagement and conversions.
• 👨‍💼 Narrowing down content topics to focus on business-related subjects attracts a more valuable audience.
• 🥺 Prioritizing revenue metrics, such as ad revenue and revenue per thousand viewers, leads to better financial outcomes.
• 💁 Long-form content tends to resonate better with the target audience and drives more book sales and opt-ins.
• 🫵 Avoiding assumptions and creating content for new viewers helps in expanding the audience and generating more business opportunities.
• 🛀 Showing unique expertise and not making the same mistakes twice are crucial in building trust and loyalty among the audience.

Transcript

I made 35,000 posts over 40 months and grew a 7.8 million person audience and 3 weeks ago I made six big shifts in my content and I want to show you behind the scenes what we found from those six big shifts with screenshots of the data so that you can use this to make more money in your business and whatever you promote and so the first was we went... Read More

Questions & Answers

Q: Why did the content creator shift from edutainment to education?

The creator believed that education was more impactful in changing behavior and wanted to provide valuable content for their target audience.

Q: How did focusing on the right audience impact the content creator's videos?

By shifting from making videos for their team to creating content specifically for business owners, the creator saw a higher engagement rate and better response from the intended audience.

Q: Why did the content creator narrow their content topics?

The creator realized that narrowing the focus to business-related topics attracted a more valuable audience, leading to higher revenue and engagement.

Q: How did the content creator prioritize revenue over views?

The creator shifted their focus from solely tracking views to tracking ad revenue, which allowed them to target their videos to the right audience and increase their revenue per thousand viewers.

Summary & Key Takeaways

• The content creator made six significant shifts, including focusing on education, targeting the right audience, narrowing down topics, prioritizing revenue over views, emphasizing long-form content, and avoiding assumptions.

• The changes resulted in a 68% increase in revenue per thousand viewers, 25% more comments per view, and higher subscriber conversion, opt-ins, book sales, and applications.

• The creator also learned the importance of not making the same mistakes twice and the benefits of showing unique expertise in content.