I Gained 5,000,000+ Followers with this Secret Method | Summary and Q&A

January 20, 1970
Alex Hormozi
YouTube video player
I Gained 5,000,000+ Followers with this Secret Method


Learn how to leverage advertising agencies to rapidly grow your audience and avoid falling into the agency trap.

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Key Insights

  • 👶 Overcoming skill deficiencies is crucial for growth in any new platform or endeavor.
  • 🗯️ Hiring advertising agencies can provide shortcuts and expertise, but choosing the right agency is crucial to avoid the agency trap.
  • 👥 Transitioning from agency use to an in-house team can be a cost-effective and value-building strategy.
  • 😫 Setting clear expectations and deadlines is essential when working with agencies.
  • 🤑 Having more money allows for faster learning and testing of different platforms.
  • 🥺 Documenting agency processes and integrating them into internal processes can lead to better quality content produced in-house.
  • 😤 Regular evaluation of the agency's performance and the team's progress is necessary to ensure growth and success.


I'm about to teach you a rarely used method that I use to grow my Audience by 5 million people in under 24 months and the crazy thing is is 24 months ago I had less than 10 000 followers and I knew nothing about YouTube Tick Tock Instagram Twitter or any of these other platforms and the reason that I was able to catapult to you know a top one perce... Read More

Questions & Answers

Q: What are the three options the author considered when trying to overcome skill deficiencies?

The author considered paying celebrities for personalized strategies, hiring coaches or gurus who might be using outdated methods, and using advertising agencies to leverage their expertise and services.

Q: How does the author suggest approaching the use of agencies in different phases?

In the first phase, the author recommends starting with a basic agency to learn the basics and establish a regular content creation cadence. Then, in the second phase, they suggest working with a more advanced agency that works with top creators to learn the more nuanced aspects of the platform.

Q: Why does the author advise setting a clear deadline for transitioning from an agency to an in-house team?

Setting a deadline helps set expectations with the agency, drives the team to learn faster, and ensures the in-house team matches or exceeds the agency's expertise before transitioning.

Q: How does the author recommend approaching the use of agencies on different platforms?

The author suggests utilizing agencies initially to learn and scale content output on a new platform, but also to eventually bring the work in-house once the team can allocate more time and better understand the brand's needs.

Summary & Key Takeaways

  • The content discusses the author's method of using advertising agencies to grow their audience by 5 million people in under 24 months.

  • The author emphasizes the importance of overcoming skill deficiencies and utilizing either time or money to save time in the organic content world.

  • The author shares their experience with different tiers of agencies and provides a step-by-step process for effectively using agencies to learn and eventually bring the work in-house.

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