How To Start A Business In 45 Minutes (FREE MENTORSHIP) | Summary and Q&A

April 14, 2023
Simon Squibb
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How To Start A Business In 45 Minutes (FREE MENTORSHIP)


This content provides a step-by-step guide on how to start a business with purpose, focusing on the importance of identifying a strong mission and building an engaged customer base.

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Key Insights

  • ๐Ÿ‘จโ€๐Ÿ’ผ Purpose is a crucial aspect of starting a business as it provides the drive and motivation to succeed, even in challenging times.
  • ๐Ÿ—ฏ๏ธ Choosing the right company structure for a purpose-driven business is important to balance social impact and sustainable growth.
  • ๐Ÿ‘จโ€๐Ÿ’ผ Defining brand values helps create a unique identity and attracts customers who resonate with the business's mission.
  • ๐Ÿ‡ฌ๐Ÿ‡ธ Targeting specific customer profiles, such as South Africans and those interested in South African products, allows for tailored marketing and product offerings.
  • ๐Ÿ—๏ธ Building a network of like-minded individuals, including potential co-founders and investors, is vital for the growth and success of the business.
  • ๐Ÿคจ Utilizing social media, such as posting regular videos and engaging with relevant communities, can help raise awareness for the business and attract potential customers.
  • ๐Ÿ’ช Mindset plays a crucial role in entrepreneurship, and it's important to have a strong mindset that embraces long hours, challenges, and a unconventional work-life balance.
  • ๐Ÿ‘จโ€๐Ÿ’ผ Surrounding oneself with supportive and like-minded individuals can help propel the business forward and overcome obstacles.
  • ๐Ÿ‘จโ€๐Ÿ’ผ Collecting and analyzing data can provide valuable insights for understanding customer preferences and refining business strategies.


recently I gave someone a chance to unplug from their job and gave him the 15 Steps to start a business that would set them free with no money I hope you enjoy it I have 15 steps to help someone start a business right we're going to go through them yeah and by the end of it you should have all the tools you need to make this business happen but we'... Read More

Questions & Answers

Q: How can purpose be integrated into a business start-up?

Purpose can be integrated into a business by identifying a meaningful mission, such as supporting underprivileged communities or addressing social issues. For example, a portion of profits can be allocated to providing assistance to vulnerable populations or engaging in cultural exchanges to promote understanding and growth.

Q: What are the different company structures for a purpose-driven business?

There are three main structures to consider: charity model, for-profit model, and hybrid models like Community Interest Companies (CICS). While charities may face limitations in terms of paying employees and finding talent, for-profit businesses with a purpose can make a greater impact by driving profits while contributing to social causes.

Q: How can a business create brand values that align with its purpose?

Building brand values starts with identifying key principles that reflect the company's purpose, such as integrity, transparency, quality, responsibility, and value. These values should guide the business's actions, decision-making, and interactions with customers.

Q: How can a start-up connect with its target market?

A start-up can connect with its target market by leveraging social media platforms like Instagram to share its mission, product offerings, and brand values. Engaging with relevant hashtags and commenting on posts related to South Africa or the target market's interests can help build a following and attract potential customers.

Summary & Key Takeaways

  • The importance of purpose: Starting a business with a strong purpose helps drive motivation and perseverance, even in challenging times.

  • Company structure: Choosing the right company structure, such as a for-profit business with a social impact component, can help scale the business while fulfilling its mission.

  • Brand values: Defining brand values, such as integrity, transparency, quality, and responsibility, helps shape the identity of the business and attract like-minded customers.

  • Perfect customer profile: Understanding the needs and preferences of the target market, including South Africans and others interested in South African products, helps tailor products and services to their interests.

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