How to Set Storefront Link & Display Name on Amazon FBA Seller Central | Summary and Q&A

TL;DR

Learn the difference between Amazon brand stores and display names for your storefront and how to set them up.

Key Insights

• 👨‍🦱 Amazon brand stores are curated and controlled by sellers, while display names refer to the name shown on the storefront URL.
• 😫 Setting your storefront name is done in the "Account Info" section of your Amazon account.
• 🍻 Display names and storefront links are different entities, with the display name being case sensitive.
• 🧘 The display name can be edited, but the brand store can be customized further.
• 🍻 Buyers can access a storefront by clicking on the "Sold by" link on a product page.
• 👻 Storefronts allow sellers to showcase their products and include settings such as returns, shipping policies, and gift wrapping options.
• 🍻 Amazon brand stores have been around for about four or five years, while storefront links have been available for around a decade.

Transcript

there's often a lot of confusion around brand stores storefronts and display names my name is stephen pope and i'm the founder of my amazon guy in this video i'm going to teach you how to set your store front name not to be confused with your brand store and i'll explain the difference so these are your brand stores this is not what i'm going to be... Read More

Questions & Answers

Q: What is the difference between a brand store and a display name on Amazon?

A brand store is a curated page controlled by the seller, while a display name is the name shown on your storefront's URL. The brand store can be edited, but the display name cannot be changed easily.

Q: How do I set my storefront name on Amazon?

To set your storefront name, go to "Account Info," place your cursor on "Settings" at the top right corner, go to "Account Info," and then click on "Display Name." From there, you can enter your custom name.

Q: Can a display name on Amazon be different from the storefront URL?

Yes, the display name can differ from the storefront URL. It is recommended to match them for consistency, but they are separate entities.

Q: How can buyers access a storefront on Amazon?

Buyers can access a storefront by clicking on the "Sold by" link on a product page. This link represents the store's storefront and leads to the products sold by that specific store.

Summary & Key Takeaways

• Brand stores are curated and controlled by the Amazon seller, while display names refer to the name shown on your storefront's URL.

• To set your storefront name, go to "Account Info" > "Settings" > "Account Info" > "Display Name" and edit it.

• Display names and storefront links are different, with the display name being case sensitive and the storefront link leading to the products sold by your store.