How to Set a Clear Vision and Mission for your Team | Summary and Q&A

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January 21, 2021
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Online PM Courses - Mike Clayton
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How to Set a Clear Vision and Mission for your Team

TL;DR

Learn the five-step process for creating a mission and vision statement that connects the work of your team to their sense of meaning and purpose.

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Key Insights

  • 😤 Mission and vision statements provide meaning and justification for team members' commitment to their work.
  • 💦 The five-step process for developing a mission and vision works at different scales, from projects to organizations.
  • 🥶 Good mission and vision statements are simple, understandable even to a seven-year-old, and evoke strong mental images.
  • 🤯 Embedding the statements requires effective communication and repetition to ensure they become ingrained in everyone's minds.
  • 🛝 Mission statements should be concise, precise, and ambitious, while still grounded in reality.
  • 😤 A vision statement should be bold, ambitious, and inspiring, taking the team into the future.
  • 🦮 Mission and vision statements help guide decision-making and should have real-world consequences.

Transcript

in this video i want to look at how to set a clear mission and vision for your team what's the number one question that small children ask all the time yeah it's why why is a search for meaning and it doesn't stop when we become adults it's just that we often internalize that dialogue if people are to be committed and motivated to do some work to c... Read More

Questions & Answers

Q: Why do mission and vision statements matter for a team?

Mission and vision statements provide a sense of meaning and purpose for team members, helping them understand why their work is important and how it contributes to the bigger picture. This can increase commitment and motivation.

Q: How can the team gather to develop a mission and vision statement?

It is important to schedule a meeting for the team to gather and discuss their thoughts. It is recommended to have an external facilitator who is well-prepared and understands the context and parameters of the team's work.

Q: What questions should the team ask to start building a consensus?

The team should discuss what they aspire to achieve, where they want to go, whom they serve, and why they are doing the project. These questions help deepen the understanding of the team's mission and vision and build consensus.

Q: How should the team craft their mission and vision statements?

At the initial stage, the focus should be on capturing the essence of the vision and mission, rather than aiming to please everyone. Key phrases, pictures, sketches, and adjectives can be used to convey the essence effectively.

Summary & Key Takeaways

  • Mission and vision statements provide meaning and purpose for team members, connecting their day-to-day work to what matters to them.

  • The five-step process for developing a mission and vision includes gathering the team, understanding their aspirations, crafting an outline, gaining commitment, and embedding the statements.

  • Good mission and vision statements are simple, pass the "seven-year-old test," conjure up images, and are ambitious and grounded in reality.

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