How to Sell & Promote Your Designs on Society6 | Summary and Q&A

TL;DR

Learn how to promote your Society6 shop by sharing behind-the-scenes content, using mockups to showcase your work, following the 80/20 rule for social media posts, and joining the Society6 affiliate program.

Key Insights

• 😃 Sharing behind-the-scenes content and using mockups can attract customers and big brands to your Society6 shop.
• 🏛️ Balancing promotional posts with valuable content on social media builds trust and authority.
• ❓ Joining the Society6 affiliate program enables you to earn commissions on sales, even if they are not your own products.

Transcript

(light music) - One of the great things about print on demand sites like Society6 is that they already have a robust customer base, so there's the built-in potential for customers to see your work. But if you really want to generate interest in your products and build momentum for sales, it's super important to promote your shop. Share a few behind... Read More

Questions & Answers

Q: How can I generate interest in my Society6 shop?

To generate interest, consider sharing behind-the-scenes content and showcasing your work on various products using mockups. This allows potential customers to see your creative process and visualize your designs on different items, attracting big brands along the way.

Q: How can I effectively promote my products without being too salesy?

Follow the 80/20 rule on social media, where 80% of your posts provide value to your followers, such as tips, inspiration, or educational content. The remaining 20% can be used to promote and share your products, ensuring that your audience feels a connection and trusts your authority.

Q: Can I earn money from Society6 even if customers don't buy my products?

Yes, you can join the Society6 affiliate program for free. By adding a custom code to the URL of any Society6 links you share, you will earn 10% of the net sale, even if the customer didn't purchase one of your products. It's a great way to generate additional income.

Q: How can starting a newsletter benefit my Society6 shop?

Starting a newsletter using platforms like Flodesk allows you to share behind-the-scenes and intimate moments from your business with your followers. It helps build a closer connection with your audience and can drive more traffic and sales to your Society6 shop.

Summary & Key Takeaways

• Print on demand sites like Society6 have a built-in customer base, but it's important to promote your shop to generate interest and sales.

• Sharing behind-the-scenes images or videos of your creative process and using mockups can help showcase your work and attract big brands.

• Follow the 80/20 rule on social media, providing value to your followers and promoting your products responsibly.

• Join the Society6 affiliate program to earn a commission on sales, even if the customer didn't buy one of your products.

• Starting a newsletter with Flodesk is a great way to share intimate moments from your business with your followers.