How to Rank Keywords: Amazon SEO Q&A with Steven Pope | Summary and Q&A

TL;DR

Learn about optimizing Amazon PPC campaigns, improving organic rankings, and addressing common challenges faced by sellers on the platform.

Key Insights

• ❓ SEO strategy varies depending on the phase of brand or product development.
• ❓ Indexing and appearing for various keywords is crucial during the initial phase.
• 😜 Incremental indexing and optimizing keyword rank are essential for sustained growth in search results.
• 😜 PPC campaigns can be used to target specific keywords and improve ranking.
• 👨‍🔬 Balancing search engine optimization and PPC advertising is crucial for overall success on the Amazon platform.
• ☠️ Strikethrough prices can enhance conversion rates by showcasing value to customers.
• 🎮 Brand Registry grants you control over your brand content and protects your intellectual property.
• ™️ Trademarking your brand name can provide further protection and establish ownership.

Transcript

thank so so do so so what what took two what two so so so so so me happy friday my name is stephen pope i'm the founder of my amazon guy and every friday at noon eastern standard time i come and answer any of your amazon questions it's my pleasure to answer excuse me i got a little i need to drink a little bit of water her Read More

Questions & Answers

Q: Which is more important for keyword ranking, SEO or bidding on keywords?

In the initial phases, indexing and showing up for as many keywords as possible is crucial. Later on, focus on optimizing keywords and improving rank through targeted SEO efforts and PPC campaigns.

Q: Can I remove a strikethrough price on a listing and make it a regular price?

Strikethrough prices indicate a discount, and they can improve conversion rates. It's usually not recommended to remove them, as they highlight value to customers.

Q: How can I control my brand content when relying on distributors and 3P sellers?

Register your brand for Brand Registry and become the administrator. This allows you to approve changes made by 3P sellers and maintain control over your brand content.

Q: Should I register my Amazon seller name for a trademark?

If you have a good brand name, it's recommended to trademark it to protect your brand and establish ownership. However, if the brand name is not significant, it may not be necessary.

Summary & Key Takeaways

• Phase One SEO: Focus on indexing to show up for as many keywords as possible when launching a new brand or product.

• Phase Two SEO: Aim for incremental indexing and target specific keywords to improve ranking in search results.

• Phase Three SEO: Work on matriculating keyword rank by pushing keywords from rank 20 to 50 to higher positions in search results.

• Phase Four SEO: Optimize for conversion improvements by understanding customer behavior and targeting high-converting keywords.