How to Pitch to an Investor? | Mahavir Pratap Sharma | TEDxIIHMR U | Summary and Q&A

September 25, 2023
TEDx Talks
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How to Pitch to an Investor? | Mahavir Pratap Sharma | TEDxIIHMR U

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In this video, the speaker shares their personal journey and provides valuable insights on how to deliver a compelling pitch. They emphasize the importance of understanding the audience, engaging them emotionally, and presenting solid numbers. The speaker also emphasizes the need to effectively sell oneself and the idea being pitched.

Questions & Answers

Q: Why is it important to engage the audience when delivering a pitch?

Engaging the audience is crucial because it captures their attention and keeps them interested throughout the pitch. Without audience engagement, the pitch may lose its impact and fail to leave a lasting impression. The first two minutes of a pitch are especially critical in hooking the audience and setting the tone for the rest of the presentation.

Q: How can emotions play a role in pitching?

Connecting with the audience emotionally is essential in delivering a powerful pitch. Emotions help to create a strong bond between the presenter and the audience, making the pitch more memorable and impactful. Whether it's sharing a personal story or highlighting the emotional impact of the idea or product being pitched, emotions add depth and resonance to the presentation.

Q: What is the significance of having a storyline in a pitch?

A storyline is essential in a pitch because it provides a clear narrative and purpose for the idea being presented. It helps the audience understand why the presenter is passionate about their work and why it matters. A well-crafted storyline also adds structure and coherence to the pitch, allowing the audience to follow along and connect with the presenter's vision.

Q: How can past setbacks and experiences contribute to a successful pitch?

Past setbacks and experiences can contribute to a successful pitch by adding credibility and depth to the presenter's story. Sharing personal challenges and how they were overcome demonstrates resilience and determination. It also allows the audience to relate to the presenter and see them as someone who has faced and overcome obstacles, which can inspire confidence and trust in their abilities.

Q: Why are numbers important in a pitch?

Numbers are important in a pitch because they provide concrete evidence of a business's potential success. Investors and audience members want to see that the presenter has a solid understanding of the financial aspects of their venture, such as profitability and unit economics. Numbers help to validate the viability of the idea being pitched and provide a basis for decision-making.

Q: What role does the team play in a pitch?

The team plays a crucial role in a pitch as it demonstrates the collaborative effort and collective expertise behind the idea or product. Highlighting the team's skills, qualifications, and compatibility helps build trust and confidence in the presenter and their ability to execute the venture successfully. Emphasizing teamwork also illustrates a humble and inclusive approach, which is valued in the startup ecosystem.

Q: How can a pitch end on a high note?

Ending a pitch on a high note is vital as it leaves a strong and positive impression. The conclusion should summarize key points, reiterate the value proposition, and showcase the presenter's confidence in their idea. It's essential to provide a clear call to action, such as asking the audience if they know someone who could benefit from the product or service being pitched. Ending with a sense of optimism and excitement ensures that the pitch resonates with the audience and leaves them wanting to learn more.

Q: How can storytelling enhance a pitch?

Storytelling can enhance a pitch by making it more relatable and engaging for the audience. By weaving a narrative around the idea or product being pitched, the presenter can evoke emotions, capture attention, and provide context. Stories create a connection between the presenter and the audience, helping them understand the purpose and significance of the pitch. A well-told story can make the pitch more memorable and impactful.


Crafting and delivering a compelling pitch requires careful attention to several key elements. Engaging the audience, connecting emotionally, and presenting solid numbers are all crucial elements of a successful pitch. The use of storytelling and a strong storyline can add depth and coherence to the presentation. Lastly, ending the pitch on a high note and being able to effectively sell oneself and the proposed idea or product are essential for leaving a lasting impact.

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