How To Market YOURSELF So That YOU Get Noticed! | Summary and Q&A

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March 15, 2021
by
Simon Squibb
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How To Market YOURSELF So That YOU Get Noticed!

TL;DR

This conversation provides advice on starting and growing a makeup bag e-commerce business, including the importance of trademarking the brand, leveraging social media influencers for marketing, and exploring crowdfunding and investor funding options.

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Key Insights

  • 👨‍💼 Trademarking the brand is essential to avoid future legal issues and protect the business.
  • 💅 Social media influencer marketing is highly effective for promoting beauty products like makeup bags.
  • 👨‍💼 Crowdfunding platforms provide an alternative funding option for product-based businesses.
  • 💌 Registering a company email address adds professionalism to the business's communication.
  • ❓ Leveraging partnerships with influencers and collaborating on products can expand the brand's reach.
  • 👨‍💼 Less emphasis on paid social media advertising and more focus on organic exposure can be beneficial, especially in the early stages of a business.
  • ❓ Prioritizing packaging and branding can enhance the perceived value of the product.

Transcript

really expensive to get out of the problem later in fact i've had businesses that have had to close down because of the trademark infringement hey there how are you doing oh good how are you good nice to connect to you absolutely i just wanted to say thank you so much for giving me the opportunity to connect with you and i just think what you're do... Read More

Questions & Answers

Q: Why is it important to trademark the brand when starting a business?

Trademarking the brand protects the business from potential trademark infringement issues, which could lead to legal problems and even business closure. It is a relatively inexpensive measure that can save significant costs in the long run.

Q: What is the expert's recommended marketing strategy for the makeup bag business?

The expert suggests leveraging social media influencers to promote the product. Building partnerships with influencers who align with the brand's target audience can generate organic exposure and drive sales.

Q: What alternative funding options are suggested for the business?

Crowdfunding platforms, particularly Kickstarter, are recommended as potential avenues for raising funds. By pre-selling products and offering special privileges to backers, the business can generate the necessary capital to launch and grow.

Q: What other steps can the entrepreneur take to enhance the business's presence and professionalism?

The expert advises registering a company email address using the business's domain instead of using a personal Gmail account. This small change can project a more professional image to potential customers and partners.

Summary & Key Takeaways

  • The speaker, an actress turned entrepreneur, seeks advice on marketing her e-commerce business selling makeup bags.

  • The expert suggests trademarking the brand to avoid potential trademark infringement issues in the future.

  • Social media influencer marketing is recommended as the most effective strategy for marketing the product.

  • Crowdfunding, such as through Kickstarter, is suggested as a potential funding option for the business.

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