How To Make Ad Headlines That Get Clicks [ALEX HORMOZI] | Summary and Q&A

TL;DR

Learn the three-part formula for creating high-converting fitness ads: duration, benefit, and a power word.

Key Insights

• 🫠 The formula for creating effective fitness ads includes duration, benefit, and a power word.
• 🫠 Matching color and font to the target audience can enhance the ad's effectiveness.
• 🥺 Attracting and repulsing the right people through ad copy helps improve lead quality.
• 🫠 The landing page should be congruent with the ad offer and message to create a seamless user experience.
• 🫠 Attention-grabbing creative elements, such as group workout images and testimonials, can enhance the effectiveness of the ad.
• 🫠 Researching and understanding the target audience allows for more targeted and successful ad campaigns.
• 👩‍🎓 Customizing ads for different segments of the target audience, such as men vs. women or different age groups, can improve the effectiveness of the campaign.

Transcript

hey what's going on everyone happy sunday hope you guys are rocking and rolling on your sunday morning evening afternoon whatever time zone you are watching or listening to this in um i recently have been doing a deep dive into funnel world um and ads for both b2b and b2c i've been kind of like taking a more frenzy report uh lately and so i wanted ... Read More

Questions & Answers

Q: What are the three parts of the formula for creating effective fitness ads?

The three parts are duration, benefit, and a power word. Duration indicates the length of the program, the benefit highlights the results, and the power word adds impact to the headline.

Q: How should color and font be considered in fitness ads?

Color and font should be chosen based on the target audience. For example, black and yellow or black and red may not work well for women, while black and green or black and blue may be more suitable for men.

Q: Why is it important to attract and repulse the right people in fitness ads?

By attracting and repulsing the right people, the ad becomes more specific and targeted. This helps to ensure that the quality of the clicks and leads generated are higher.

Q: How should the ad copy be congruent with the ad offer on the landing page?

The ad copy should match the offer and results mentioned in the ad. This creates a seamless experience for the user and increases the likelihood of conversion.

Q: What are the three parts of the formula for creating effective fitness ads?

The three parts are duration, benefit, and a power word. Duration indicates the length of the program, the benefit highlights the results, and the power word adds impact to the headline.

More Insights

• The formula for creating effective fitness ads includes duration, benefit, and a power word.

• Matching color and font to the target audience can enhance the ad's effectiveness.

• Attracting and repulsing the right people through ad copy helps improve lead quality.

• The landing page should be congruent with the ad offer and message to create a seamless user experience.

• Attention-grabbing creative elements, such as group workout images and testimonials, can enhance the effectiveness of the ad.

• Researching and understanding the target audience allows for more targeted and successful ad campaigns.

• Customizing ads for different segments of the target audience, such as men vs. women or different age groups, can improve the effectiveness of the campaign.

• Following the fundamental principles outlined in the content can help marketers avoid common mistakes and improve ad performance.

Summary & Key Takeaways

• The speaker discusses the importance of creating effective fitness ads that convert.

• The formula for creating these ads includes three parts: duration, benefit, and a power word.

• The duration indicates the length of the program, the benefit highlights the results, and the power word adds impact to the headline.