How to launch and sell a product on Amazon FBA, getting the your first sale (Beginniner Tutorial) | Summary and Q&A

TL;DR

Learn how to effectively launch a product on Amazon by optimizing your product page, building traffic, and utilizing external advertising strategies.

Key Insights

• 🚀 Optimizing product page elements, such as images, titles, and enhanced brand content, is crucial for successful product launches on Amazon.
• 🫠 Utilizing Amazon's campaign manager and sponsored product ads can help generate traffic and boost sales.
• 👪 Generating initial sales through personal purchases, friends, family, and viral launches can greatly impact a product's rankings.
• 🫠 External traffic strategies, such as pay-per-click ads, should be considered once a seller reaches a certain spending threshold on Amazon ads.
• ☠️ Utilizing well-cropped images and super URLs can improve click-through rates and conversions.
• ⚾ It is important to continually optimize and adjust product listings based on keyword rankings and performance data.
• ❤️‍🩹 Constantly optimizing the back-end of the product page, including search terms and target audience, can also contribute to improved rankings and sales.

Transcript

hi my name is Steven Pope and I'm my Amazon guy I'm a consultant that helps other people sell on Amazon and today I'm going to be talking about my own products this is one of my side hustles here and in this video I'll be talking about how to launch a product the theme of this particular video will be external traffic so you'll see here I'm selling... Read More

Questions & Answers

Q: How long does it take for a newly launched product to be fully check-in and purchasable on Amazon?

It usually takes a few days for a newly launched product to be fully check-in and available for purchase on Amazon. In the example given, it took 5 days for the product to be purchasable.

Q: Why is it important to have well-cropped images for a product listing?

Well-cropped images are crucial because they make the product appear larger and more noticeable in search results. This increases the likelihood of getting clicks and conversions.

Q: What is a super URL and how can it be used to boost sales?

A super URL is a URL with keywords encoded in the UTF code, signaling to Amazon that a specific keyword was searched for when making a purchase. By giving friends and family a super URL, it can help generate initial sales and improve product rankings.

Q: When should one consider utilizing external traffic strategies for Amazon product launches?

External traffic strategies, such as pay-per-click ads, should be implemented once a seller spends around $1000 per month on Amazon ads. Building keyword rankings and initial sales within the Amazon ecosystem should be prioritized before expanding to external traffic.

Summary & Key Takeaways

• In this video, Steven Pope shares his experience and strategies for launching a product on Amazon, specifically focusing on the use of external traffic.

• He showcases his own funny wine glasses as an example, emphasizing the importance of optimized images, titles, and enhanced brand content.

• Steven explains how to set up sponsored product ads in Amazon's campaign manager and highlights the significance of generating initial sales through friends, family, and viral launches.