How to Launch a Product on Amazon Complete 2020 Guide with Focus on First 14 Day Honeymoon Period | Summary and Q&A

TL;DR

This video provides a comprehensive guide on how to successfully launch a product on Amazon. It emphasizes the importance of spending money on advertising, utilizing external ads, and maximizing the 2-week honeymoon period.

Key Insights

• 🚀 Spending a significant amount on advertising is crucial for a successful product launch on Amazon.
• 😜 The 2-week honeymoon period is an important time to generate buzz and rank higher in SEO keywords.
• 🚥 Utilizing external traffic sources, such as Google Ads and Facebook Ads, can help optimize the launch.
• ❓ Proper bidding strategies and optimizing campaign settings are vital for successful Amazon PPC campaigns.
• 😫 Planning and preparation, including listing optimization, setting up automated emails, and utilizing programs like Early Reviewer Program and Vine, can contribute to a successful product launch.
• 👨‍🔬 Generating initial sales and reviews, along with using search find buy techniques, can train the algorithm and improve keyword rankings.
• ❓ The importance of utilizing Amazon PPC for advertising and marketing purposes.

Transcript

when you're launching a product on Amazon it's sometimes tricky to get everything correct in this video I'm gonna give you the full guide on what I recommend in 2020 to launch a product on amazon.com my name is Steven Pope and I'm the founder of my Amazon guide so this is gonna be a little bit of a conversation some interjection of ideas and philos... Read More

Questions & Answers

Q: How much should I budget for advertising when launching a product on Amazon?

It is recommended to allocate between $3,000 and $10,000 for Amazon-specific advertising in the first 30 to 60 days. The actual budget within this range depends on factors like product type, competition, bid rates, and selling price.

Q: What is the 2-week honeymoon period when launching a product on Amazon?

The 2-week honeymoon period is a period where Amazon prioritizes new products that generate buzz and sales. It allows the product to rank higher in SEO keywords. Products that start strong during this period tend to have better keyword rankings and accelerated sales velocity.

Q: What is the best approach for external traffic during the launch?

External traffic during the launch should focus on traffic sources like Google Ads and Facebook Ads. It is recommended to allocate around $4,000 for these external ads in the first 14 days. This helps to train the algorithm and indicate that the listing is receiving attention.

Q: How should I adjust my bidding strategy for Amazon PPC campaigns?

It is important to change the bid strategy from up and down or down only to fixed bids when setting up a new campaign for a product on Amazon. This ensures that the campaign receives enough impressions. A high fixed bid number should be set to maximize visibility.

Summary & Key Takeaways

• Spending between $3,000 to $10,000 on Amazon-specific advertising is recommended in the first 30 to 60 days of launching a product.

• Focusing on external advertising during the 2-week honeymoon period can help boost keyword rankings and generate buzz for a new product.

• Proper campaign bidding strategies, using fixed bids, and employing external traffic sources like Google Ads and Facebook Ads are important for a successful launch.