How to Grow an Audience if You Have 0 Followers | Summary and Q&A

August 30, 2022
Alex Hormozi
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How to Grow an Audience if You Have 0 Followers


Building a successful brand and audience takes years of consistent effort and focusing on the process rather than the outcome.

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Key Insights

  • šŸŽ™ļø It takes time and consistency to achieve success in building a brand or a podcast. It took six years for the speaker's podcast to hit the top ten on entrepreneurship.
  • šŸ“ˆ Focus on finding your voice and improving your skills in communication, teaching, entertaining, and presenting during the first year of podcasting. Content subject matter can evolve over time as your skills develop.
  • šŸ’Ŗ Success comes from consistently taking action, such as creating valuable content and reaching out to your audience. One success story illustrates that consistent posting eventually led to significant financial growth.
  • šŸ”„ Break the cycle of inconsistency by shifting your focus from the outcome (sales, money) to the process. Consistency and commitment to activities and behaviors are crucial for long-term success. ā³ Think in terms of decades, not days. Setting goals based on actions and behaviors will lead to growth and prevent emotional ups and downs. Commitment to the process is key.
  • šŸŽÆ Goals alone do not make you unique. What sets you apart is the activities and actions you commit to. Focus on the tasks that contribute to your desired outcome, rather than just the end goal.
  • šŸ’¼ The majority of high school seniors expect to become millionaires by age 25. However, achieving this goal requires focusing on the actions and activities that generate wealth, rather than solely aiming for the outcome.
  • šŸŽ™ļø Commitment to long-term growth is essential for success. Whether it's a podcast or any other endeavor, mindset shifts and a focus on consistent action and improvement over time will yield results.


people are making podcasts and thinking in 90 days they're somehow going to blow up in the beginning 150 episodes is just me talking about how to run a gym better i got a dm the other day somebody who's like yeah it's easy for you to build this brand because you already have this big audience i was like dude just start he was discouraged by the fac... Read More

Questions & Answers

Q: How long did it take for the speaker's podcast to reach the top ten in entrepreneurship?

The speaker's podcast took five and a half to six years to reach the top ten in entrepreneurship.

Q: How did the speaker's friend achieve success with his online content?

The speaker's friend achieved success with his online content by consistently posting valuable content every day for six months until some of his videos took off, leading to a monthly income of $100,000.

Q: What did the speaker advise his friend to do to break the cycle of inconsistency?

The speaker advised his friend to shift his focus from sales and money to the process and activities to maintain consistency in posting content and doing reach outs.

Q: How can thinking in decades instead of days benefit someone in achieving their goals?

Thinking in decades allows someone to focus on the process and commit to consistent actions without being discouraged by short-term outcomes, leading to eventual success and a trait of consistency.

Q: Why is consistency important for success in business?

Consistency is important for success in business because it shows the ability to repeatedly perform tasks and activities without getting discouraged by outcomes, allowing for long-term growth and success.

Q: What shift in perspective does the speaker recommend for decreasing emotional ups and downs in business?

The speaker recommends shifting the perspective from focusing on outcomes and external goals to focusing on the activities and processes that can be controlled, leading to a decrease in emotional ups and downs and increased game playing in business.

Q: How did the speaker maintain consistency in his podcasting journey?

The speaker maintained consistency by committing to produce one to three podcasts every week for six years, reaching a milestone of 400 episodes, which has contributed to the growth of his brand and audience.

Q: What is the key to audience growth and success in content creation?

The key to audience growth and success in content creation is to create a large volume of long-form content (such as 400 episodes) consistently, which leads to increased following and impact.

Summary & Key Takeaways

  • Building a successful brand and audience takes time and consistent effort.

  • The first year is about finding your voice and learning how to communicate effectively.

  • Subject matter and delivery improve over time, leading to audience growth and success.

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