How to Grow Amazon Sales with Forum Brands FBA Aggregator | Summary and Q&A

TL;DR

Learn from an Amazon brand aggregator about scaling brands on the platform, including the importance of identity, basics like account health and SEO, and the need for continuous testing and improvement.

Key Insights

• 💪 Brand identity and a strong sense of purpose are crucial for successful brand scaling on Amazon.
• 🧑‍⚕️ The basics, such as account health, SEO, and effective advertising, are essential for sustained growth.
• 🤩 Continual testing, small improvements, and a data-driven approach are key to staying ahead in an ever-changing marketplace.
• 🖐️ Logistics play a vital role, and having a 3PL warehouse with safety stock in the US can mitigate supply chain risks.
• ☀️ Pricing strategies, including potential price increases, can be part of a brand's toolkit to weather market challenges.
• ❓ Knowing the personnel and offloading certain tasks, such as PPC management, to experts can optimize brand performance.
• 💪 SEO and a strong page one footprint are critical for visibility and conversion on Amazon.

Transcript

welcome to the my amazon guy podcast we're shooting via zoom today stream yard went down so no live today today we've got john durkets who is the brand growth uh vice president at form brands and he's joined us today to talk about how they are scaling their brands and what they're doing as an aggregator so john thanks for joining me great to be her... Read More

Questions & Answers

Q: How does Amazon prioritize the customer experience over the sellers' demands?

While Amazon prioritizes the end consumer experience, there are advocates for sellers within the company who work to balance the needs of both parties. However, Amazon is willing to tolerate collateral damage in the form of false positives in order to protect customers.

Q: What is a key core value that defines Amazon's culture?

One core value that defines Amazon's culture is long-term thinking. The company is willing to take risks, experiment, and make strategic decisions with long-term goals in mind.

Q: What are the basics that brand owners should focus on to scale their brands on Amazon?

Brand owners should prioritize account health, advertising, analytics, availability, brand presence, and customer care. These fundamentals play a crucial role in building a strong foundation for success on Amazon.

Q: How can sellers optimize their listings for SEO on Amazon?

Sellers should start small and focus on core keywords that are highly relevant to their products and competitors. Building a strong SEO foundation involves optimizing listings with keyword-rich copy and visually compelling images, tying them back to the brand's identity.

Summary & Key Takeaways

• John Durkets, the VP of Brand Growth at Form Brands, shares his experience as an Amazon expert and former Amazon employee. He emphasizes the need for a data-driven approach and understanding the pain points of sellers.

• Durkets highlights the importance of account health, advertising, availability, brand presence, and customer care as the basics for successful brand scaling on Amazon.

• He stresses the significance of small improvements and experimentation, along with the need for a strong SEO foundation and a clear brand identity.