How to Generate Positive Reviews on Amazon - Repeat Customer Targeting | Summary and Q&A

TL;DR

Targeting repeat customers and asking them for product reviews can help mitigate the impact of negative reviews on sales.

Key Insights

• 🎯 Targeting repeat customers for review requests helps gather more positive reviews.
• 💌 Manual targeting involves individually finding repeat buyers and sending review request emails.
• 👻 Automation through services like FeedbackWhiz saves time and effort, allowing for consistent review request campaigns.
• 😒 Sending review requests to repeat customers should be done after they have had enough time to use the product.
• 🎯 By targeting customers who have made multiple purchases, the likelihood of receiving positive reviews increases.
• 💌 FeedbackWhiz provides a template similar to Amazon's official request review email.
• ✋ The more purchases a customer has made, the higher the chances of receiving a positive review.

Transcript

hi everyone this is corey from my amazon guy and today i wanted to talk about how to target repeat customers for um review request campaigns so the reason you would use this strategy is if you have a product that happens to have received a few negative reviews and it's really having an impact on your sales what you'd want to do is target repeat cus... Read More

Questions & Answers

Q: Why should I target repeat customers for review requests?

Repeat customers are more likely to leave positive reviews since they have already purchased the product multiple times and are satisfied with it.

Q: How can I manually target repeat customers for review requests?

By logging into Seller Central, going to the Orders section, and searching for orders from repeat buyers within the 5-30 day range, you can manually send review request emails to them.

Q: What is the advantage of using an automated method?

Automation saves time and effort, particularly as sales volume increases. Using a service like FeedbackWhiz allows you to send automated review request emails to repeat customers without individually searching for each order.

Q: How can I create an automated review request campaign using FeedbackWhiz?

Create an account on FeedbackWhiz, go to the Campaigns section, select the email template resembling Amazon's review request, set the delivery time to around a week after the product is delivered, choose the products to target, and refine the campaign by specifying the purchase count as second, third, or fourth and more.

Summary & Key Takeaways

• Negative reviews can significantly impact sales, so targeting repeat customers for review requests can be beneficial.

• There are two methods to target repeat customers for review requests: manual and automated.

• The manual method involves logging into Seller Central, finding repeat buyers, and sending them review request emails. The automated method requires using a third-party service like FeedbackWhiz to send automated review request emails to repeat customers.