How To Determine The Traffic Potential of a Keyword [3.2] | Summary and Q&A

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April 1, 2020
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Ahrefs
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How To Determine The Traffic Potential of a Keyword [3.2]

TL;DR

Learn how to determine the full traffic potential of a keyword by considering related searches and ranking positions.

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Key Insights

  • 👨‍🔬 Search volume estimations provided by keyword research tools are not precise, as they are based on rounded annual averages.
  • 😜 The click-through rates for different ranking positions in Google vary, with the #1 spot receiving approximately 30% of clicks.
  • 👨‍🔬 Pages that rank for multiple related keywords can receive significantly more search traffic than estimated based on the search volume of a single keyword.
  • 😜 In-depth coverage of a topic increases the chances of ranking for more related keywords and attracting higher search traffic.
  • 👨‍🔬 Content marketing decisions should consider the total search traffic potential of top-ranking pages for a keyword, rather than relying solely on the search volume of a single keyword.
  • 😜 Ahrefs' SERP button allows users to analyze the traffic and keyword rankings of top-ranking pages for a specific keyword.
  • 😜 The number of keywords that an average top-ranking page ranks for is around a thousand, indicating the potential for diverse search traffic.

Transcript

Part 2. How to determine the full traffic potential of a keyword. Ok, so we have four cool keywords to target and we know how many times people search for them in Google per month, which is called "search volume." Let's say I decided to write an article targeting the least popular among these four, "authors like terry pratchett." According to Ahref... Read More

Questions & Answers

Q: How accurate are the search volume numbers provided by keyword research tools?

The search volume numbers provided by most keyword research tools are estimations based on Google's Keyword Planner data, which provides rounded annual averages. While Ahrefs uses additional data sources to enhance its estimations, they are still not exact.

Q: Why does a page ranking at #2 for a keyword receive more traffic than the #1 ranking page?

The page ranking at #2 for a keyword might generate more traffic because it also ranks for additional related keywords. Having a broader coverage and ranking for more keyword variations increases the total search traffic to a page.

Q: Should content marketing decisions be made solely based on the search volume of a single keyword?

No, content marketing decisions should take into account the total search traffic of the top-ranking pages for a keyword. The search volume of a single keyword does not accurately reflect the potential traffic an article can receive if it ranks for multiple related keywords.

Q: How does providing more in-depth coverage of a topic affect search traffic?

Providing better and deeper coverage of a topic often leads to ranking for more related keywords. This results in increased search traffic, as pages that offer more information on a subject are more likely to be relevant to a wider range of search queries.

Q: How accurate are the search volume numbers provided by keyword research tools?

The search volume numbers provided by most keyword research tools are estimations based on Google's Keyword Planner data, which provides rounded annual averages. While Ahrefs uses additional data sources to enhance its estimations, they are still not exact.

More Insights

  • Search volume estimations provided by keyword research tools are not precise, as they are based on rounded annual averages.

  • The click-through rates for different ranking positions in Google vary, with the #1 spot receiving approximately 30% of clicks.

  • Pages that rank for multiple related keywords can receive significantly more search traffic than estimated based on the search volume of a single keyword.

  • In-depth coverage of a topic increases the chances of ranking for more related keywords and attracting higher search traffic.

  • Content marketing decisions should consider the total search traffic potential of top-ranking pages for a keyword, rather than relying solely on the search volume of a single keyword.

  • Ahrefs' SERP button allows users to analyze the traffic and keyword rankings of top-ranking pages for a specific keyword.

  • The number of keywords that an average top-ranking page ranks for is around a thousand, indicating the potential for diverse search traffic.

  • Search traffic potential should be evaluated by looking at the total search traffic of the top-ranking pages for a keyword, considering the potential for ranking for multiple related keywords.

Summary & Key Takeaways

  • Keyword search volume estimations provided by tools such as Ahrefs are not precise and are based on rounded annual averages from Google's Keyword Planner.

  • The #1 ranking result in Google typically gets around 30% of all clicks, while positions #2 and #3 receive approximately 15% and 10% of clicks, respectively.

  • The search volume of a single keyword does not accurately represent the total search traffic potential of an article, as pages can rank for multiple related keywords.

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