How to Build Trust—Young Hustlers | Summary and Q&A

TL;DR

Building trust in sales requires a clear intention, transparency, and a focus on the customer's needs.

Key Insights

• 🏛️ Building trust in sales requires a clear intention and transparency from the salesperson.
• ⌛ The sales process should be shortened to avoid diminishing trust over time.
• 😷 Asking relevant questions helps to expedite the trust-building process and fulfill customer needs.
• 🐕‍🦺 Personal stories may not be effective in building trust, but presenting a story about the product or service can be compelling.

Transcript

Aaron Carter PR turned him around he went back on his Xanax he just got arrested in Georgia oh yeah he called like two months ago what time is it yay Facebook what's going on seven minutes early right now we're early oh we're early hey welcome welcome welcome so good to see you today I have Victor Antonio in the house gr yes he's here we're getting... Read More

Questions & Answers

Q: How can I gain a customer's trust in the meet and greet stage?

The meet and greet stage is not about building personal relationships, but rather, it should focus on providing value to the customer. Express your intention to provide them with all the necessary information to make an informed decision.

Q: How can I expedite the sales process with C-level executives without being able to connect with them directly?

Ask if there are any other decision-makers involved in the process and if they would like to include them in the meeting. Be clear about your intention to provide all the necessary information to make a decision.

Q: What are the best kinds of stories to tell that can build trust with customers?

Instead of relying on personal stories, focus on the story of your product or service and how it solves the customer's problem. Tell a hero story that positions you as the solution provider.

Summary & Key Takeaways

• Altitude in sales refers to the level of trust and credibility a salesperson has with a customer.

• Building trust involves setting clear intentions, being transparent about the product or service, and focusing on the customer's needs.

• Shortening the sales process and asking relevant questions can expedite the trust-building process.

• Instead of telling stories, salespeople should focus on presenting the solutions their product or service offers.