How to Appeal Amazon Account Suspensions with Plan of Action and Root Cause Identified #43 | Summary and Q&A

TL;DR

Learn how to effectively appeal an Amazon suspension by identifying root causes, offering solutions, and preventing future issues.

Key Insights

• 🤩 The key to a successful appeal is accurately identifying the root cause of complaints and communicating a thorough analysis.
• 🫚 Providing concise POAs with clear root cause identification increases the chances of reinstatement.
• 🧑‍🤝‍🧑 Addressing complaints about expired products can involve improving visibility of expiration dates and providing clear instructions for finding them.
• 🚂 Sellers should understand Amazon's listing policies and properly train staff to avoid variation misuse.
• 🥺 Failure to verify authorization with brands and maintain proper supply chain documentation can lead to rights owner complaints.
• 😚 Quick responses in the first two suspension appeals are crucial to avoid weeks of lost revenue.
• 🐕‍🦺 Services offering suspension appeal assistance can be worth the investment for sellers.

Transcript

how do you successfully appeal an Amazon suspension this is a part two to our yesterday's video about common reasons for suspensions my name is Stephen Pope and this is the my Amazon guy podcast this podcast is sponsored by the Alpha Raven House it's a way to get reviews on Amazon and it's a kind of a new service similar to those viral launches in ... Read More

Questions & Answers

Q: What is the key to a successful Amazon suspension appeal?

The key is to accurately identify the root cause of the complaints and showcase your analysis to show understanding and commitment to resolving the issue.

Q: Why is it important to have concise POAs?

Providing too much information gives investigators more reasons to reject an appeal. Short POAs with clear root cause identification can increase the chances of reinstatement.

Q: How can sellers address complaints about expired products?

Sellers should acknowledge the issue with the expiration date and explain steps taken to improve visibility, such as including the date on the front label and adding clear instructions for finding it on the product.

Q: How can sellers prevent variation misuse?

Sellers should ensure they understand Amazon's listing policies, properly train staff responsible for creating listings, and verify authorization with brands before listing and selling their products.

Summary & Key Takeaways

• Identifying the root cause of complaints is crucial in a successful Amazon suspension appeal.

• Sellers should avoid quoting buyer comments or Amazon's opening paragraph; instead, they should provide a thorough analysis.

• Three sections make up a plan of action (POA): identifying the root cause, fixing the problem, and preventing future issues.