How Templatic Recovered from a Google Core Update! Buying and Rebuilding a WordPress Theme Business | Summary and Q&A

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How Templatic Recovered from a Google Core Update! Buying and Rebuilding a WordPress Theme Business

TL;DR

Anthony Presley shares his journey in overcoming SEO challenges and growing Templatic after acquisition.

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Key Insights

  • ♿ Acquiring Templatic was a strategic move that provided access to a vast selection of themes and plugins but also posed significant operational challenges.
  • 💯 A major Google core update can severely impact organic traffic, emphasizing the necessity for ongoing SEO strategy adaptations and content relevance.
  • 🤩 Content upgrades and SEO tool integration were key recovery steps for Templatic after the decline in organic visibility, illustrating the importance of staying current with SEO trends.
  • ❓ Expanding offerings and improving product quality is essential for staying competitive in the crowded WordPress theme market.
  • 💪 Building strong relationships in the industry aids in collaborative promotion and boosts audience reach, which is critical for gaining backlinks and visibility.
  • 👨‍💼 Solopreneurs should anticipate bumps in business growth paths and develop grit and perseverance to overcome obstacles effectively.
  • 😤 Effective team collaboration allows business leaders to manage multiple ventures while ensuring operational efficiency and focused growth strategies.

Transcript

hey everyone it's spencer here back with another story on the niche pursuits podcast here and today i do an interview with anthony presley from templatic.com and as we'll dive into he does a whole lot more than just templatic but i'll let him share that story with you uh it's really interesting because templatic is a business that anthony and a par... Read More

Questions & Answers

Q: What were the main challenges Anthony faced after acquiring Templatic?

Anthony faced several challenges upon acquiring Templatic, the most significant being a drastic drop in organic traffic due to a Google core update. He noted that traffic decreased by over 50% and required immediate strategic refocusing on SEO, technical updates, and content revisions to regain lost visibility.

Q: How did the Google core update impact Templatic's business?

The Google core update in May significantly impacted Templatic by lowering rankings for 16 key pages. This resulted in a drop in search traffic, diminishing visibility. Despite losing rankings, competitors didn't gain significantly, indicating that Google altered the perceived user intent for their queries, rather than it being a reflection of Templatic's content quality.

Q: What strategies did Anthony implement to recover from the traffic drop?

Anthony employed various strategies to recover traffic, including rewriting old content that did not align with current SEO practices, implementing tools like SEO Surfer for optimization, and improving internal linking structures using tools such as Link Whisper. They also engaged in collaborative outreach for backlinks to boost domain authority.

Q: How does Templatic diversify its offerings?

Templatic diversifies its offerings by providing a range of themes and plugins targeted at various niches, including directory themes for businesses, classified ads, and other specific needs. This mix allows their clients to tailor the product to meet different market needs, ensuring a broader customer base.

Q: What current projects is Templatic focusing on?

Currently, Templatic is focused on enhancing SEO capabilities, improving theme quality for potential listing on platforms like ThemeForest, and exploring the development of new plugins that integrate SEO functionalities across different platforms, including cross-promotional efforts with Shopify.

Q: What advice does Anthony give to solopreneurs facing setbacks?

Anthony emphasizes the importance of persistence and resilience for solopreneurs. He advises them to view setbacks, like Google algorithm changes, as part of the journey and encourages continuous adaptation to challenges while maintaining focus on long-term goals.

Q: What role do team dynamics play in Anthony's multiple business ventures?

Team dynamics are crucial for Anthony's various business ventures. He credits his capable teams for handling day-to-day operations, allowing him to focus on strategic planning and new initiatives. Effective collaboration and trust are key to managing multiple responsibilities successfully.

Summary & Key Takeaways

  • Anthony Presley discusses his acquisition of Templatic, emphasizing the large portfolio of 120 themes and plugins that faced significant challenges, especially after a Google core update.

  • Following the severe drop in organic traffic, Presley details the strategies they implemented, focusing on technical SEO improvements and content updates to recover their standing in search results.

  • Despite the hurdles, the business remains cash flow positive, showcasing resilience and adaptability in the dynamic environment of online software and marketing.

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