How Often Should You Blog? “Publish More Often” Myth Busted [2.3] | Summary and Q&A

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April 1, 2020
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Ahrefs
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How Often Should You Blog? “Publish More Often” Myth Busted [2.3]

TL;DR

Publishing numerous articles each week is not necessary for generating high traffic, as focusing on specific keywords and creating a few keystone articles can bring consistent organic traffic.

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Key Insights

  • 🔢 Publishing a large number of articles is not necessary for generating high traffic; focusing on specific keywords and quality content can yield excellent results.
  • 💼 A single article that targets specific keywords can attract a significant amount of organic traffic, presenting a significant business opportunity.
  • 👻 SEO traffic is predictable and can be estimated using tools like Ahrefs, allowing for data-driven decision-making and better resource allocation.
  • 🚥 Viral traffic is uncertain and cannot be relied upon consistenly, making it less advantageous compared to strategic SEO traffic.
  • 🎏 Prioritizing efforts on creating a few keystone articles can result in a passive stream of prospective customers, saving time and resources.
  • 🚥 Ahrefs' traffic estimates are approximations, with actual traffic often being 2 to 3 times higher than the estimation.
  • 🔨 Keyword research and analysis using tools like Ahrefs can provide a competitive advantage by helping identify popular topics and prioritize content creation.

Transcript

Part 3. Busting the "publish more often" myth That's probably my favorite part of this lesson. What I love the most about SEO traffic, is that you don't have to publish a lot of content, but still can get tons of traffic every single month. Here at Ahrefs we have a rather small team working on our blog. There's just two people in-house and two free... Read More

Questions & Answers

Q: How does Ahrefs manage to generate substantial traffic with a small content team and minimal article publication?

Ahrefs focuses on creating content optimized for specific keywords closely related to its business, aiming to rank high in Google search results. By targeting specific keywords, they are able to attract organic traffic and gain new customers, thus negating the need for frequent article publication.

Q: Can an entire business be built around a single article?

Yes, it is possible for a business to center around a single article that attracts a significant amount of traffic. An example is the article "How to lose weight fast" by healthline.com, which receives over 300,000 monthly visitors from Google alone. By converting a small percentage of this traffic into customers, a business can generate substantial revenue.

Q: How accurate are the organic traffic estimates provided by Ahrefs?

While Ahrefs' organic traffic estimates are based on a vast keyword database, they are still approximations. The actual traffic received from Google is usually 2 to 3 times higher than the estimated figures. This should be considered when using Ahrefs for traffic estimation.

Q: How can SEO traffic be more beneficial than viral traffic?

SEO traffic is predictable and allows for data-driven decision-making. By analyzing the top-ranking articles for a specific topic using tools like Ahrefs, one can estimate the search traffic potential and better allocate resources. Viral traffic, on the other hand, is uncertain and cannot be anticipated or relied upon consistently.

Q: How does Ahrefs manage to generate substantial traffic with a small content team and minimal article publication?

Ahrefs focuses on creating content optimized for specific keywords closely related to its business, aiming to rank high in Google search results. By targeting specific keywords, they are able to attract organic traffic and gain new customers, thus negating the need for frequent article publication.

More Insights

  • Publishing a large number of articles is not necessary for generating high traffic; focusing on specific keywords and quality content can yield excellent results.

  • A single article that targets specific keywords can attract a significant amount of organic traffic, presenting a significant business opportunity.

  • SEO traffic is predictable and can be estimated using tools like Ahrefs, allowing for data-driven decision-making and better resource allocation.

  • Viral traffic is uncertain and cannot be relied upon consistenly, making it less advantageous compared to strategic SEO traffic.

  • Prioritizing efforts on creating a few keystone articles can result in a passive stream of prospective customers, saving time and resources.

  • Ahrefs' traffic estimates are approximations, with actual traffic often being 2 to 3 times higher than the estimation.

  • Keyword research and analysis using tools like Ahrefs can provide a competitive advantage by helping identify popular topics and prioritize content creation.

  • Further lessons in the course will cover planning and execution strategies for SEO, offering valuable insights and a competitive advantage.

Summary & Key Takeaways

  • Ahrefs, a company with a small content team, consistently generates high traffic by publishing only one article per week.

  • The key to success lies in creating content around specific keywords related to the business and ranking high in Google search results.

  • A single article, such as "How to lose weight fast," can attract over 300,000 monthly visitors from Google, presenting a significant business opportunity.

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