How I Turned $300 Into $5.1 Billion | Summary and Q&A

January 20, 1970
Noah Kagan
YouTube video player
How I Turned $300 Into $5.1 Billion


John Paul Dejoria went from being homeless to building two billion-dollar empires in the hair care and tequila industries through perseverance and a belief in his high-quality products.

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Key Insights

  • 🥰 Building a successful business requires a high-quality product or service that customers love.
  • 🤩 Overcoming rejection is essential for entrepreneurs. Persistence and always looking ahead are key in achieving success.
  • 💪 Kindness and treating others well are traits that can help build strong relationships and make a significant impact.
  • 🤑 Money should not be the sole motivation for success. Creating a positive impact and giving back can lead to a fulfilled life.
  • 💦 The American dream is still alive and thriving. Anyone can achieve success if they are willing to work hard, believe in themselves, and seize opportunities.
  • ❓ Learning from failures and not dwelling on regrets is crucial for personal and professional growth.
  • 🧑‍⚕️ Happiness and health are the true measures of success, not material wealth.


how did that feel for you when you sold for billions of dollars oh it felt great my son came home one day and he said are we rich they valued the company in over 5.1 billion this is John Paul De jorya the founder of billion dollar hair care company John Paul Mitchell Systems and billion dollar tequila brand Patron today I'm at his house to learn ho... Read More

Questions & Answers

Q: How did John Paul Dejoria go from being homeless to starting a billion-dollar hair care company?

Dejoria and his partner secured investments and lived frugally, with Dejoria even living out of his car. They used strategic marketing and word-of-mouth to build their hair care brand, which eventually became a billion-dollar company.

Q: How did Dejoria go from zero to successfully knocking on doors and building his business?

Dejoria slowly hired employees as the business grew and reinvested the money they made. He focused on fewer moving parts and became an expert in his industry, creating a successful sales strategy and developing strong relationships with hairdressers.

Q: How did Dejoria overcome rejection and keep his motivation to succeed?

Dejoria advises entrepreneurs to be prepared for rejection and not let it hinder their progress. He recommends focusing on the next steps and constantly thinking ahead to what can be done to move the business forward. Forgiving past failures and staying optimistic are key to overcoming obstacles.

Q: How did Dejoria go from selling a few thousand cases of tequila to millions of cases a year?

Initially, major companies believed that their tequila was too expensive and wouldn't sell. However, Dejoria and his team persisted, working with different distributors and getting endorsements from influential figures. Eventually, the product gained popularity, allowing the business to grow and sell millions of cases of tequila annually.

Summary & Key Takeaways

  • John Paul Dejoria started a hair care company with just $700 and built it into a billion-dollar empire by finding investors and living off of $2.50 a day.

  • Dejoria then ventured into the tequila industry, creating Patron, which became the highest-selling tequila brand in the world.

  • Through hard work, reinvestment, and dedication to quality, Dejoria built two successful global businesses in different industries.

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