How I Price My Commercial Photo Shoots | Daily Creative | Summary and Q&A

TL;DR

Commercial photographers should not use packages for pricing but instead focus on estimating production costs and determining their creative fee based on the value they provide to the client.

Key Insights

• 🤱 Commercial photographers should separate production fees and creative fees when pricing their services.
• 💁 Estimating production fees requires detailed information about the shoot's requirements.
• 🥳 Creative fees should be based on the value the photographer can provide to the client, rather than a fixed day rate.
• 💋 Marking up collaborators' costs helps cover the photographer's management and scheduling efforts.
• 😫 Lowering rates for new companies can set unfavorable expectations and devalue the photographer's services.
• 🏛️ Exceptions to normal pricing strategies can be made for portfolio-building opportunities or highly creative projects.
• 🤗 It is important to have open communication with clients and provide value through excellent work.

Transcript

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Questions & Answers

Q: Should commercial photographers use packages for pricing?

No, packages should not be used for pricing in commercial photography. Each shoot has unique requirements, and it is essential to estimate production costs and determine creative fees separately.

Q: How can photographers estimate production fees?

To estimate production fees accurately, photographers should ask a lot of questions about the shoot, such as the number of people, location, and props needed. This information helps determine the necessary resources and costs involved.

Q: Can photographers charge more than what their collaborators charge?

Yes, photographers can mark up the costs of their collaborators to account for their time spent managing and scheduling them. This markup ensures that the photographer's expenses are covered while maintaining transparency with the client.

Q: Is it advisable to offer price breaks to new companies?

It is generally not recommended to offer price breaks to new companies. Lowering your rates establishes a precedent, and clients are unlikely to pay higher fees in the future. However, exceptions can be made for exceptional opportunities or if there are clear benefits to your portfolio.

Summary & Key Takeaways

• The video discusses the pricing strategies for commercial photographers, emphasizing the importance of separating production fees and creative fees.

• Production fees should be estimated based on the specific requirements of each shoot, such as the number of people, location, and props needed.

• Creative fees should be determined by considering the value the photographer can provide to the client, rather than simply charging a day rate.