How I Gained 7.8 Million Followers In 40 Months (6 Key Lessons) | Summary and Q&A

TL;DR

The speaker shares six key strategies that led to significant social media growth in 40 months.

Key Insights

• 🔉 Social media growth requires significant upfront investment in content quality and strategy without relying solely on traditional entertainment methods.
• 🥺 A strong focus on education over entertainment can lead to deeper engagement and behavior change among targeted audiences.
• 🥅 Visuals and production should enhance the educational goal rather than distract from it; clarity is crucial for learning.
• 👻 Pre-production planning can dramatically reduce post-production workload, allowing for greater content output.
• 🫠 Real-time performance metrics, like ad revenue, are critical for understanding audience engagement and aligning strategies accordingly.
• 👻 A narrow focus on specific content themes allows creators to better serve their desired audience segments, especially in niche markets.
• 👶 Engaging new audiences requires clear communication and content that welcomes newcomers without assuming prior knowledge.

Transcript

let's rock so you guys want to hear something absolutely insane well in the last 40 months my YouTube grew from zero to 2.23 million subscribers my Instagram Grew From 7,000 to 2 and a half million sub subscribers followers you get the idea my LinkedIn went from Zer to 324,000 followers My Tik Tok went from zero to $856,000 followers my Twitter SLX... Read More

Questions & Answers

Q: What prompted the speaker to shift from edutainment to education?

The speaker recognized that while edutainment had previously attracted viewers, it did not convert them into engaged audience members who take actionable steps. They found that audiences interested primarily in entertainment often sought more entertainment, not education. A strategic pivot to creating purely educational content aimed to foster meaningful changes in behavior among viewers, aligning with the speaker's passion and goal to serve business-focused individuals seeking growth.

Q: How did the speaker approach the metric of ad revenue differently?

Ad revenue emerged as a compelling metric because it linked both the number of views and the audience quality. The speaker realized that focusing solely on views could mislead content strategies, as high views didn’t necessarily lead to conversion or engagement in core business metrics. By using ad revenue, which reflects both audience size and engagement quality, they could better assess which content resonated with the business owners they aimed to attract.

Q: What tactical changes did the speaker implement in content creation?

Key changes included shifting the content presentation from vague branding to clear packaging, introducing proof first in videos, emphasizing language over flashy production, and conducting thorough pre-production work to minimize extensive edits. This streamlined approach focused on delivering effective educational content without distractions, significantly improving viewer engagement and retention.

Q: Why does the speaker advocate for assuming nothing in content creation?

The speaker emphasizes assuming nothing about the audience’s prior knowledge, urging creators to introduce themselves and explain their expertise in every piece of content. This helps engage new viewers who may not be familiar with the creator while enhancing the accessibility of the content, allowing a broader audience to connect and learn.

Q: What can be learned about content strategy from the speaker’s experience?

The speaker highlights that a content strategy must evolve based on audience engagement metrics, discovering what truly resonates. Strategies that previously worked may become less effective over time; hence, continuous evaluation and adaptation are necessary. This data-driven approach ensures that content remains aligned with audience interests, maximizing engagement and revenue potential.

Summary & Key Takeaways

• In 40 months, the speaker achieved substantial growth across multiple platforms, notably amassing millions of followers and billions of impressions while selling a million book copies.

• The content emphasizes a shift from entertainment-based content to educational material, which aims to genuinely change behaviors and perceptions among audiences.

• The speaker identifies six strategic changes needed to maximize audience engagement and monetization, focusing on audience orientation, content presentation, and leveraging metrics like ad revenue.