How I Earned Millions in 2022 | Summary and Q&A

TL;DR

This video provides a comprehensive breakdown of the various income streams for a successful YouTuber over a span of six years, including YouTube AdSense, affiliate income, sponsorships, and more.

Key Insights

• 🎥 Key Insight 1: YouTubers primarily make money through various income streams, including YouTube AdSense, Amazon Associates, affiliate income, YouTube sponsorships, and more.
• 📈 Key Insight 2: YouTube AdSense revenue varies based on factors like niche, country, and advertisers' bids. RPM (revenue per thousand views) can range from low to high, with finance and business channels earning more due to higher bidding.
• 📺 Key Insight 3: AdSense revenue for the YouTuber increased over the years, with substantial growth in 2020-2022, thanks to pandemic effects and focusing on finance-themed content that attracted higher ad bids.
• 💻 Key Insight 4: Amazon Associates allows YouTubers to earn a percentage of sales made through their affiliate links. The income has gradually increased since 2018 and shows potential for growth, particularly with targeted niches.
• 💰 Key Insight 5: Affiliate income is a significant revenue stream and can be more profitable than YouTube AdSense. The income from affiliate deals with various companies has shown consistent growth over the years.
• 🎙️ Key Insight 6: Podcasts can generate income through YouTube ads and sponsorships. The Deep Dive podcast, in particular, experienced significant growth in 2022, making it a profitable source of revenue.
• 📧 Key Insight 7: The email newsletter, Sunday Snippets, started generating sponsorship revenue in 2022. The newsletter's targeted audience allows for valuable sponsorships, resulting in a substantial income stream.
• 📱 Key Insight 8: Social media platforms like Instagram and TikTok can be profitable through sponsorships and affiliate deals. However, those revenue streams have been less explored for this YouTuber, with room for growth in 2023.
• 📦 Key Insight 9: Merchandise sales, particularly physical products like the Part-Time Productivity Planner, contributed to the revenue. However, the profit margins for physical products can be lower due to production costs.
• 💻 Key Insight 10: Digital products, specifically online courses on Skillshare, have been a successful income stream. Watch time royalties for courses posted on Skillshare have generated substantial revenue, peaking in 2021 before experiencing a slight decline in 2022.
• 💸 Overall Key Insight: As a YouTuber, diversifying income streams through ad revenue, affiliate deals, sponsorships, merchandise, courses, and more can lead to significant growth and financial success over time.

Transcript

so people always seem to wonder how much money YouTubers actually make which is why in this video I'm going to break down my 12 different streams of income across the last six years of this journey of being a YouTuber if you're new here my name is Ali and I used to work as a doctor in the UK's National Health Service but three years into doing this... Read More

Questions & Answers

Q: How does YouTube AdSense work and how much money can YouTubers make from it?

YouTube AdSense is the program through which most YouTubers earn money. Advertisers pay Google to display their ads before videos, and YouTube shares a percentage of that revenue with creators. The amount of money earned varies depending on factors such as niche, location, and RPM (revenue per 1000 views).

Q: What is the significance of being monetized on YouTube, and how do creators become eligible for it?

To be eligible for monetization, YouTubers need to join the YouTube Partner Program, which requires having at least 1,000 subscribers and 4,000 hours of watch time. Monetization allows creators to earn money from ads displayed on their videos.

Q: How do affiliate income and sponsorships differ as revenue streams for YouTubers?

Affiliate income is earned when a viewer purchases a product through an affiliate link provided by the YouTuber. The YouTuber gets a percentage of the sale value. Sponsorships, on the other hand, involve companies paying YouTubers to promote their products or services in videos.

Q: How do online courses contribute to a YouTuber's income, and what platforms are commonly used for hosting them?

Online courses can be a significant source of income for YouTubers. They can either be hosted on platforms like Skillshare, where creators earn royalties based on watch time, or self-hosted on platforms like Podia, Teachable, or Kajabi, where creators directly sell their courses to students.

Q: How does the YouTuber manage their email newsletter as an income stream, and when did it start generating revenue?

The YouTuber started their email newsletter in 2018 but only began earning revenue from it in 2022. They monetize it through sponsorships, where companies pay to have their products or services mentioned in the newsletter.

Q: How does social media, such as Instagram and TikTok, contribute to a YouTuber's income?

Social media platforms like Instagram and TikTok can generate income for YouTubers through sponsored posts or affiliate deals. However, these income streams might be lower compared to YouTube and other platforms due to differences in audience size and engagement.

Q: How does selling merchandise online impact a YouTuber's revenue, and what are some challenges associated with it?

Selling merchandise, such as clothing or stationery, can be a revenue stream for YouTubers. However, the profit margins on physical products can be low, and costs such as production and fulfillment need to be considered. It may also be challenging to price products appropriately for consumer demand.

Q: How do self-hosted online courses differ from platforms like Skillshare, and what course topics have been successful for the YouTuber?

Self-hosted online courses give creators more control over the pricing and marketing of their courses. The successful course topics for the YouTuber include creating a business as a creator and building camera confidence, catering to aspiring YouTubers and content creators.

Q: How does YouTube AdSense work and how much money can YouTubers make from it?

YouTube AdSense is the program through which most YouTubers earn money. Advertisers pay Google to display their ads before videos, and YouTube shares a percentage of that revenue with creators. The amount of money earned varies depending on factors such as niche, location, and RPM (revenue per 1000 views).

Summary & Key Takeaways

• The YouTuber discusses their journey from being a doctor to a full-time YouTuber over the past six years.

• They break down their income streams, including YouTube AdSense, Amazon Associates, affiliate income, sponsorships, and more.

• The YouTuber highlights the varying revenue generated from each income stream and the factors that impact it, such as niche and audience size.