How Design Drives The World's Best Companies w/ Robert Brunner | Chase Jarvis LIVE | Summary and Q&A

TL;DR

Industrial designer Robert Brunner shares his career journey from leading Apple's industrial design to starting his own company, Ammunition. He emphasizes the importance of design in creating successful products and the need for designers to communicate their ideas effectively.

Key Insights

• 🖐️ Design plays a crucial role in establishing a company's brand and creating meaningful connections with its audience.
• 💦 Building a creative studio requires the right talent, environment, and culture to foster innovation and produce great work.
• 🚠 Designers should strive to communicate their ideas effectively and be able to articulate them in an inspiring way.
• 🤔 Design thinking is a problem-solving process that can be applied to various fields, and it involves identifying, prototyping, testing, and refining solutions.
• 🤗 Specialization and mastery in a specific area can open up more opportunities and allow designers to explore different paths in their careers.
• 🗯️ An important habit for designers is the quest for perfection, seeking to get things just right, even if it means exploring multiple concepts and iterations.

Transcript

hey everybody how's it going I'm Chase Jarvis welcome to another episode of the Chase Jarvis live show here on creativeLIVE this is where I sit down with the world's top creators entrepreneurs and thought leaders and I do my very best to unpack actionable and valuable insights with a goal of helping you of your dreams and career in hobby and in lif... Read More

Questions & Answers

Q: How did Robert Brunner get started in design?

Brunner's parents, one an engineer with a creative side and the other a model and fine artist, influenced his early interest in design. In high school, he discovered industrial design and knew it was the right path for him.

Q: What role did Robert Brunner play at Apple during his tenure there?

Brunner led Apple's industrial design department during a period when design was questioned but still considered important. He played a significant role in building the in-house design team and shaping the company's design culture.

Q: How did Robert Brunner transition from working at Apple to starting his own company, Ammunition?

Brunner left Apple after realizing that he wanted more autonomy and a different platform to explore design. Ammunition, his own company, focuses on designing products and experiences, as well as experimenting with different business models.

Q: How does Ammunition foster the growth of its employees and designers?

Ammunition identifies and develops talent through an extended internship program and invests in individuals who show promise. They provide opportunities for growth, allowing employees to take on more responsibilities and manage client relationships.

Summary & Key Takeaways

• Robert Brunner stumbled upon industrial design during high school and quickly realized it was his calling, thanks to his creative upbringing.

• He joined Apple during a challenging period in the company's history and played a significant role in building the company's in-house industrial design team.

• Brunner later joined Pentagram and gained valuable experience working with top designers and clients before he founded Ammunition, where he focuses on designing products that bring value and meaning to people's lives.