How Can the New York Times Survive in a Post-Print World? | Summary and Q&A

TL;DR

The New York Times is experiencing difficulties as print advertising dwindles and digital media becomes increasingly competitive, raising questions about its future.

Key Insights

• 👣 The New York Times has successfully transitioned from print to digital media subscriptions.
• ❓ The company heavily relies on advertising revenue, which is declining.
• 🥅 Achieving the goal of doubling online advertising and subscription revenue by 2020 seems unlikely.
• 🇳🇨 Consolidation in the industry and partnerships with major platforms may be necessary for the New York Times' success.
• 🔉 Warren Buffett or a digital media company like Google or Facebook could potentially acquire the New York Times.

Transcript

Mark Reeth: We begin with earnings. Jason, why don't we start with the New York Times? We've been telling the same story about newspapers for a while now. Money is heading in the opposite direction. Paper is the way of the past. Print is dead. But, New York Times showing a little spark of life this quarter. Jason Moser: You're going to have some bi... Read More

Questions & Answers

Q: How has the New York Times navigated the shift from print to digital media?

The New York Times has focused on growing its digital media subscriptions and has experienced growth in circulation. However, the company still faces challenges as it is overly dependent on advertising revenue, which is declining.

Q: Is the New York Times' goal of doubling its online advertising and subscription revenue feasible?

It is unlikely that the New York Times will be able to achieve its goal of doubling revenue by 2020. The digital advertising market is highly competitive, with large companies like Facebook vying for the same ad revenue.

Q: Who might be potential buyers of the New York Times?

Warren Buffett, known for his interest in newspapers, could be a potential buyer. Additionally, digital media companies like Google or Facebook might consider acquiring the New York Times to expand their presence in the national media landscape.

Q: What challenges does the New York Times face in the current media landscape?

The New York Times was built in a different era and is less nimble compared to newer media companies. It struggles to compete with social media platforms and may need to form partnerships or consolidate with other companies to thrive.

Summary & Key Takeaways

• The New York Times has successfully shifted from print to digital media subscriptions, with circulation growing in that regard.

• However, the company is heavily dependent on advertising as part of their revenue generator, and advertising revenue is decreasing.

• The New York Times aims to double its online advertising and subscription revenue from $400 million to $800 million by 2020, but facing tough competition from large companies like Facebook.