How Bjork Ostrom Gets 5 Million Pageviews Per Month & Built a Food Blogging Business Empire With SEO | Summary and Q&A
TL;DR
Bjork Ostrom shares SEO strategies and business insights from his successful food blog, Pinch of Yum.
Key Insights
- π Pinch of Yum has evolved into a highly successful food blog, garnering 4-5 million page views monthly based primarily on SEO-driven traffic.
- β Bjork and Lindsay transitioned from their jobs to full-time blogging through gradual scaling, demonstrating the value of a steady approach.
- π¨βπ¬ Their content strategy prioritizes passion-driven topics over preliminary keyword research, showcasing the effectiveness of authentic content creation.
- 𦻠Clarity.com was designed to streamline content management by consolidating essential data in one place, aiding in efficient decision-making for bloggers.
- π¨βπΌ The one percent infinity principle illustrates the compounding impact of small, consistent improvements over time in both business and personal growth.
- π» Creating shareable, link-worthy content is fundamental; they focus on quality and engagement rather than traditional link-building tactics.
- π₯Ί Bjork emphasizes the importance of user engagement and community feedback in shaping content, which can lead to valuable insights and ideas.
Transcript
hey everyone it's Spencer Hawes here founder of nichpursuits.com and today I'm excited to introduce to you Bjork Ostrom from pinchofyum.com now Bjork has been blogging since 2010 with his wife Lindsay on Prince of yum and that site now gets four to five million page views per month so it's an extremely successful blog and in the early days they act... Read More
Questions & Answers
Q: What inspired Bjork Ostrom to start Pinch of Yum with his wife Lindsay?
Bjork Ostrom and Lindsay started Pinch of Yum in 2010 out of a passion for food and the desire to document their cooking journey. They initially wanted to share recipes and connect with fellow food enthusiasts, which later evolved into a successful business as they focused on quality content and audience engagement.
Q: How does Bjork Ostrom define the one percent infinity concept?
The one percent infinity concept emphasizes the power of incremental improvement over time. Rather than seeking immediate, massive changes, it encourages consistent, small steps that build momentum and lead to significant long-term progress, both in blogging and personal development.
Q: How did Bjork and Lindsay manage to transition into working on their blog full-time?
They gradually shifted from full-time jobs to blogging by scaling back their usual work hours. By splitting their time between a part-time commitment to their previous careers and the blog, they were able to make a smoother transition into full-time blogging in 2014.
Q: What role does SEO play in Pinch of Yum's strategy?
SEO plays a crucial role in driving traffic to Pinch of Yum, with most visitors finding the site through organic search. Bjork emphasizes balancing SEO practices with content passion, suggesting that effective content that resonates with readers ultimately improves search performance.
Q: Can you explain the car wash metaphor in content strategy?
The car wash metaphor refers to the process of refreshing old content to improve its performance. Bjork advocates revisiting existing posts, enhancing them with new images, FAQs, and video content, and then promoting the updated material to give it renewed visibility.
Q: What is the purpose of Clarity.com and how does it assist bloggers?
Clarity.com is a tool designed to help bloggers manage and optimize their content. It aggregates data from WordPress and Google Analytics, allowing users to analyze page performance, track updates, and make informed decisions about content management, ultimately aiding in the continuous improvement process.
Q: How does Bjork suggest balancing time between content creation and ongoing updates?
Bjork suggests calculating the return on time spent by evaluating existing content and determining what updates would be most beneficial. As blogs mature, he advocates for focusing on enhancing and optimizing older posts rather than solely creating new content, to leverage past work for future growth.
Q: What can new bloggers learn from Bjork and Lindsay's journey?
New bloggers should learn that sustained success comes from dedication, continuous learning, and adapting over time. Itβs critical to build an engaged audience, focus on creating valuable content aligned with personal interests, and embrace the potential for long-term growth through consistent effort.
Summary & Key Takeaways
-
Bjork Ostrom, co-founder of Pinch of Yum, shares his journey from earning $21 to $30,000 monthly revenue by implementing effective SEO strategies.
-
The discussion emphasizes the significance of passion-driven content creation over purely keywords, blending both methodologies for optimal blog growth.
-
Ostrom introduces Clarity.com, a tool for managing blog content efficiency and tracking updates, highlighting the importance of continuous improvement in blogging.