How AI is making influencers bionic with Forever Voices CEO John Meyer | E1762 | Summary and Q&A

June 14, 2023
This Week in Startups
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How AI is making influencers bionic with Forever Voices CEO John Meyer | E1762


  • Karen AI, a platform that turns influencers and celebrities into AI personalities for fan interaction, gains traction with potential ethical concerns.

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Key Insights

  • ๐Ÿชญ Leveraging AI to create personalized experiences for fans through influencer and celebrity avatars.
  • โ“ Ethical considerations arise around addiction, privacy, and mental well-being in AI interaction platforms.
  • ๐ŸŽ Successful adoption of AI Avatars in entertainment sectors like Twitch streamers and Hollywood celebrities.
  • ๐Ÿ˜ซ Focus on setting usage limits and implementing intervention methods to prevent potential addiction to AI personalities.
  • ๐Ÿ˜’ Business model involves profit-sharing arrangements with influencers and celebrities for platform use.
  • ๐Ÿฅฐ Future possibilities include expanding into diverse verticals like art curation and travel itineraries.
  • ๐Ÿ‘จโ€๐Ÿ’ผ Value perceived in maintaining laser focus on successful verticals for sustainable long-term business growth.


what we're focused on right now is definitely um you know where we think this could be a sustainable long-term business which is around this concept of turning influencers and or celebrities into AIS where their fan base um can all interact with them you know through natural Voice this week in startups is brought to you by the Microsoft for startup... Read More

Questions & Answers

Q: How did the founder's personal journey influence the creation of Forever Voices?

The founder's experience of reconnecting with his deceased father through AI technology inspired the creation of Forever Voices to provide similar interactions for others.

Q: What ethical considerations are involved in creating AI personalities for influencers and celebrities?

The platform faces ethical dilemmas regarding addiction, privacy, consent, and mental wellness, prompting measures to prevent overuse and intervene in potential issues.

Q: How does the platform address concerns about user addiction to AI personalities?

By setting usage limits, incorporating automatic intervention methods, and implementing human oversight, the platform aims to prevent addiction and safeguard user mental health.

Q: What type of business model does Forever Voices employ with influencers and celebrities?

Forever Voices adopts a profit-sharing model with a 50-50 split with influencers and celebrities, ensuring fair compensation for AI interactions while leveraging high compute costs.


In this video, the CEO of forever voices, John Mayer, discusses the concept of turning influencers and celebrities into AI, allowing their fan base to interact with them through natural voice. He talks about the company's focus on building a sustainable long-term business in this space and shares examples of their AI creations, including an AI version of his deceased father. He also discusses the ethical considerations and the potential impact on grief counseling. The video explores the different use cases of AI companions, such as romance, art expertise, and fan engagement. The company has signed licensing and revenue share deals with influential figures and is actively working on developing partnerships with celebrities and estates.

Questions & Answers

Q: How did John Mayer get into the teal Fellowship?

John Mayer got into the teal Fellowship through his early involvement in building software as a teenager and attending tech events in Manhattan. He learned about the fellowship from someone he met at an event and applied on his iPhone.

Q: How many apps did John Mayer build in high school?

John Mayer built around 40 apps in high school, approximately one every two to three weeks.

Q: What was the purpose behind creating an AI version of John Mayer's deceased father?

John Mayer wanted to reconnect with his father who he lost at a young age. He saw advancements in AI voice technology and felt it was the right time to dive into this experiment. The AI copy of his father serves as a way for him to reconnect and keep his father's spirit alive.

Q: How does John Mayer plan to study the effects of reconnecting with a lost loved one through AI?

John Mayer's company intends to conduct studies on the effects of reconnecting with a lost loved one through AI. They are actively seeking experts in psychology and ethics to help navigate the ethical considerations surrounding this technology.

Q: How is the Karen AI, developed by Forever Voices, doing in terms of revenue?

Karen AI, an AI companion created based on a Snapchat influencer, had a successful launch and generated $70,000 in the first week. The company aims to continuously launch new influencers or celebrities every week to sustain their business model.

Q: Are there any partnerships with famous personalities or estates in the works?

Forever Voices has over 30 contracts in the pipeline with various celebrities, influencers, and even estates. While specific names cannot be shared at the moment, they have received significant interest from A-list celebrities and are also exploring partnerships with estates, similar to Elvis Presley's estate, to leverage their licensing and merchandising opportunities.

Q: What is the potential business model for Forever Voices?

Forever Voices follows a 50-50 profit-sharing model with influencers and celebrities. The company invests significantly in the compute cost associated with running the AI technology. They are transparent about the higher cost compared to traditional websites or platforms.

Q: How long does it take to create a releasable AI character?

Forever Voices typically requests about five minutes of audio or voice recordings from influencers or celebrities to create their AI characters. Using their auto fine-tuning tool, they can refine the AI's responses based on the person's existing content and experiences.

Q: How does Forever Voices approach the ethical considerations of creating AI versions of deceased individuals or celebrities?

Forever Voices takes ethical considerations seriously and ensures they have explicit approval from the individuals or their estates before creating an AI version. They have removed certain AI creations, such as the Steve Jobs bot, to ensure they align with ethical standards. The company is actively working on developing a strategy and hiring a chief ethics officer to guide them in navigating these concerns.

Q: What are some additional use cases for Forever Voices' AI technology?

Aside from creating AI companions for personal relationships, Forever Voices is exploring various use cases, such as an AI art expert for Sotheby's, AI narrators for museums, and AI companions for fan engagement purposes. The technology has potential applications in a wide range of fields.


Forever Voices is an AI company focused on turning influencers and celebrities into AI companions. They aim to build a sustainable long-term business in this space, where fans can interact with their favorite personalities through natural voice. The company follows a profit-sharing model, investing in the compute cost associated with running the AI technology. While they have gained significant traction, they are committed to addressing ethical concerns and conducting studies on the effects of reconnecting with lost loved ones through AI. Forever Voices is actively signing licensing and revenue share deals with influencers, celebrities, and estates to expand their offerings.

Summary & Key Takeaways

  • Forever Voices focuses on building AI technology enabling influencers to connect with fans through AI personalities.

  • Start began with a personal journey of the founder reconnecting with his deceased father through AI technology.

  • Platform like Karen AI showcases the potential of AI personalities for fan engagement, with ethical considerations in play.

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