[HIDDEN SUPPRESSIONS] Amazon is Suppressing Listings for Title Violations such as the Word "Gift" | Summary and Q&A

TL;DR

This video provides tips and techniques for troubleshooting suppressed listings on Amazon Seller Central, with a specific focus on issues related to product titles.

Key Insights

• 🇨🇫 Suppressed listings on Amazon Seller Central can be a common problem for sellers.
• 💝 Prohibited phrases in product titles, such as the word "gift," can cause listing suppressions.
• 💄 Troubleshooting suppressed listings involves identifying the issue, making various changes, and contacting Amazon seller support.
• 😀 It is crucial to be cautious when making changes to front-facing details and to ensure compliance with Amazon's policies, as they may not always provide specific guidance on prohibited phrases.
• 📟 Risk mitigation is important in minimizing the impact of catalog detail page changes and minimizing the chances of suppressions.
• 🆘 Seeking the help of consultants or experts, like My Amazon Guy, can be valuable in addressing suppressions and resolving listing issues.
• 👂 Listing reinstatement services are available for sellers experiencing issues with suppressed or removed listings.

Transcript

suppressed listings you log into your Amazon seller central account and you see oh my gosh my listings are down what do i do I will be covering how to troubleshoot this very common problem my name is Stephen Pope and I'm the founder of my Amazon guy so whenever you log in and see you've got a bunch of listings that got problems you need to start tr... Read More

Questions & Answers

Q: What are suppressed listings on Amazon Seller Central?

Suppressed listings are product listings that are not active or visible to customers due to various issues, such as prohibited keywords/phrases or policy violations.

Q: How can I troubleshoot suppressed listings with prohibited phrases in the title?

To troubleshoot, click on the suppression and identify the flagged problem. In this case, check the product title for prohibited phrases, such as "gift," and remove them to make the listing active.

Q: What are some techniques for resolving suppressed listings?

Some techniques include deleting parentage, making random changes to titles, contacting Amazon seller support (though it may require multiple attempts), and proactively removing potentially problematic words.

Q: Should I make mass changes or be cautious when editing front-facing details on my listings?

It is recommended to be cautious when making front-facing changes, especially in mature phases of Amazon's product lifecycle. Small, careful changes are advisable, especially for sensitive categories like health and wellness.

Summary & Key Takeaways

• The video discusses the common problem of suppressed listings on Amazon Seller Central and offers techniques for troubleshooting and resolving these issues.

• The narrator shares a specific example of suppressed listings due to prohibited phrases in product titles, with the word "gift" being the root cause.

• The video highlights the importance of cautious actions, compliance with Amazon policies, and the need for risk mitigation when making changes to catalog detail pages.