Has YouTube Given Up? [Ep. 98] | Summary and Q&A

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July 8, 2021
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The Create Unknown
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Has YouTube Given Up? [Ep. 98]

TL;DR

YouTube is changing its approach and has announced the opening of the YouTube Theater at Hollywood Park, signaling a shift in their support for creators and the overall YouTube community.

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Key Insights

  • 💱 YouTube's closure of creator-focused programs indicates a change in focus and support for creators.
  • ❓ TikTok's sponsorship of VidCon highlights YouTube's decreasing presence in the creator community.
  • 🪭 The opening of the YouTube Theater suggests a continued effort to engage with creators and fans through physical events.
  • 💱 Exploring alternative platforms and diversifying content creation strategies is crucial for creators navigating these changes.
  • ❓ YouTube's shift in priorities could impact the future landscape of online content creation.

Transcript

the youtube spaces are all closed and dead i'm wondering why what's next what is happening it is tough though when you're long established at the top it really is tough to do new stuff when you're the one paving the way you know we're just gonna be a gas station that's gonna be the extent of our relationship is like you don't have any relationship ... Read More

Questions & Answers

Q: Why is YouTube closing down its creator-focused programs?

YouTube's decision to close down these programs may be due to a shift in priorities, as well as a reluctance to face potential PR backlash from controversial creators.

Q: What impact does the sponsorship of VidCon by TikTok have on YouTube?

The sponsorship of VidCon by TikTok suggests that YouTube is no longer the primary platform for creator events, potentially signaling a change in support for creators within the YouTube community.

Q: Can YouTube bounce back from these changes?

It remains to be seen whether YouTube can adapt and find new ways to support its creators and regain its position as a leading platform. The opening of the YouTube Theater is a potential step in the right direction.

Q: How can creators navigate these changes?

Creators should be open to exploring new platforms, such as TikTok and Twitch, as well as considering alternative outlets like podcasts or writing. Diversifying their presence and adapting to changing trends is crucial.

Summary & Key Takeaways

  • YouTube is closing down various creator-focused programs and initiatives, including YouTube Spaces.

  • VidCon, once a convention for YouTube creators, is now predominantly sponsored by TikTok, highlighting YouTube's changing priorities.

  • YouTube Originals and YouTube Rewind have also been scaled back or discontinued, indicating a shift in focus.

  • The opening of the YouTube Theater at Hollywood Park suggests an effort to engage with creators and fans through physical events.

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