Harvard i-lab | Venture Incubation Program Summer 2014 Demo Day: Six Foods | Summary and Q&A

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September 10, 2014
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Harvard Innovation Labs
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Harvard i-lab | Venture Incubation Program Summer 2014 Demo Day: Six Foods

TL;DR

A startup called Six Foods is introducing insect-based snacks as a sustainable protein alternative, with insects being a more efficient resource and causing fewer environmental impacts compared to traditional livestock.

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Key Insights

  • 😋 Insects have long been consumed as food in many countries, with over 1.5 billion people worldwide already incorporating insects into their diets.
  • 🫢 The livestock industry utilizes a significant amount of water, agricultural land, and contributes to greenhouse gas emissions.
  • 🦗 Insects, particularly cricket flour, offer a more sustainable and resource-efficient protein alternative.
  • 👍 Six Foods' approach of creating products where insects are not visually recognizable has proven to be more appealing to consumers.
  • 🐿️ Chirps, the insect-based chip, has gained attention and interest from consumers, stores, and media outlets.
  • 😋 There is a need to change the negative perception and promote insects as a viable and nutritious food source.
  • 🤨 Six Foods' Kickstarter campaign successfully raised funds and garnered support from over 1,300 backers.

Transcript

so we're the weird food group that jody talked about at the beginning um but i'm rose and i'm laura we're six foods and we're introducing healthy sustainable and delicious snacks to the oh just kidding to the u.s made from insects um so before you get all antsy we want you to know that you've all eaten bugs before sprinkles jelly beans strawberry f... Read More

Questions & Answers

Q: Why are Americans hesitant to consider insects as food?

Americans have a negative perception, often referred to as the "ick factor," associated with eating insects. Six Foods aims to change this perception by highlighting the sustainability and nutritional benefits of insect-based snacks.

Q: How do insects compare to traditional protein sources in terms of resource efficiency?

Insects require much less water and land, and they produce significantly fewer greenhouse gas emissions compared to traditional livestock like cattle or poultry. In terms of resource efficiency, insect protein is more beneficial.

Q: What is the main product developed by Six Foods?

Six Foods developed Chirps, a chip made from cricket flour. It has three times the protein and half the fat of regular potato chips, making it a healthier snack option.

Q: What recognition has Six Foods received for their efforts?

Six Foods has been featured in publications like Yahoo, which conducted a survey showing that over 51% of respondents would eat chips with bugs in them. Additionally, they have been named as one of the top 10 startups changing the future of food by Business Insider.

Summary & Key Takeaways

  • Six Foods aims to change the negative perception associated with eating insects and promote them as a sustainable protein source.

  • Insects require significantly less water, land, and produce fewer greenhouse gas emissions compared to the livestock industry.

  • By utilizing cricket flour, Six Foods has developed a chip called Chirps, which has three times the protein and half the fat of regular potato chips.

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