Harvard i-lab | 2013 Deans' Health & Life Sciences Challenge -- Healthy Motives | Summary and Q&A

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June 24, 2013
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Harvard Innovation Labs
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Harvard i-lab | 2013 Deans' Health & Life Sciences Challenge -- Healthy Motives

TL;DR

Healthy Motives is a web app that uses compelling goals, social support, and economic incentives to help users make and maintain healthy behavior changes.

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Key Insights

  • 🖤 Unhealthy behaviors like smoking and lack of fitness have significant financial costs for individuals and the economy.
  • 👨‍🔬 Behavioral change research has made progress in the last two decades, offering effective mechanisms for promoting healthy habits.
  • 🥅 Healthy Motives utilizes compelling goals, social support, and economic incentives to drive behavior change.
  • 😀 The app has seen early success with user growth, revenue generation, and preliminary data suggesting efficacy.
  • 😀 Healthy Motives plans to expand into other health behavior fields and develop a mobile app in the future.
  • 😀 The app's team has a strong background in entrepreneurship and medicine, positioning them well for success.
  • *️⃣ Launching quickly and optimizing based on real market data is a key strategy for minimizing risk and maximizing rewards.

Transcript

hi thank you for listening to us and for the harvard innovation labs for giving us this great opportunity to present to you we are healthy motives a web app that engineers behavioral change unhealthy behavior is costly with 70 percent of medical costs in the u.s economy related to behavior smoking fitness and medical adherence are all large compone... Read More

Questions & Answers

Q: How does Healthy Motives help users set and achieve their goals?

Healthy Motives breaks down large goals into smaller, more manageable tasks and rewards users for accomplishing them. Emotional reasons for behavior change are also recorded and used to motivate users when they face challenges or are at risk of relapse.

Q: How does social influence play a role in Healthy Motives?

Users are encouraged to announce their goals to friends and supporters, who can then provide encouragement and positive feedback. Users can also notify their supporters when they are at risk of relapsing, creating a strong incentive to stay on track.

Q: Does Healthy Motives offer any financial incentives for behavior change?

Yes, financial incentives are part of the app's approach. For example, supporters can provide monetary rewards when users meet certain benchmarks in their behavior change journey. Users can also put their own money at stake, which they will receive back as a reward if they achieve their goals.

Q: How does Healthy Motives address the risks of market acceptance, sustainability, and efficacy?

Healthy Motives has already launched a minimally viable product and has seen viral growth in user numbers, indicating market interest. The app also generates revenue through advertising partnerships. To assess efficacy, the app relies on data analysis and best practices from behavioral science, as well as preliminary user data showing promising long-term behavior change.

Summary & Key Takeaways

  • Unhealthy behaviors like smoking, lack of fitness, and medication non-adherence are costly, with significant impacts on the US economy.

  • Healthy Motives targets these behaviors by breaking them down into smaller, achievable goals, leveraging emotion and meaning to motivate users.

  • The app also utilizes social influence, allowing users to announce their goals to friends and supporters for encouragement and support.

  • Economic incentives, such as financial rewards, further motivate behavior change.

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