Google Shopping Ads Tutorial | Step By Step 2022 (For Beginners) | Summary and Q&A

TL;DR

Learn how to use Google Shopping Ads to drive traffic to your Shopify dropshipping business and increase sales.

Key Insights

• 💨 Google Shopping Ads can be an effective way to drive traffic and increase sales for Shopify dropshipping businesses.
• 😥 Setting up Google Shopping Ads requires installing the right app, signing up for Google Merchant Center, and creating a shopping ad campaign.
• 😫 It's important to set a maximum cost per click bid limit based on keyword research using the Google Keyword Planner tool.
• ✋ Focusing on high-profit margin products and using lower-priced items as upsells can maximize the effectiveness of Google Shopping Ads.
• ❎ Negative keywords, conversion tracking, and optimization are important aspects to consider for successful Google Shopping Ad campaigns.
• 😫 The author offers a step-by-step guide for setting up a Shopify store and using Google Shopping Ads, which can be found in the link provided.
• 😑 Pressing the like button and subscribing to the author's YouTube channel can support their content.

Transcript

if we log into the back end of my google ad account and see how much money i spent in the last year so if we select the date range first of october and take it all the way up until the 31st of october 2021 and then click apply we can see that i spent over eight thousand pounds which is around nine thousand dollars on google ad spend for my shopify ... Read More

Questions & Answers

Q: How much money did the author spend on Google Ads for their Shopify dropshipping business?

The author spent over £8,000 (around $9,000) on Google Ad spend for their Shopify dropshipping business in the last year.

Q: What is the difference between Google Shopping Ads and Google search ads?

Google Shopping Ads display product images and are shown at the top of search results, while Google search ads display text links. Shopping ads attract more clicks due to the visual appeal.

Q: How can I connect my Shopify store to my Google account?

Install the "Feed for Google Shopping" app from the Shopify App Store. This app will connect your Shopify store to your Google account.

Q: What is the purpose of Google Merchant Center?

Google Merchant Center allows Google to know which products you're selling on your store, and it helps you track which products have been approved or disapproved.

Summary & Key Takeaways

• The content discusses the author's experience with Google Ads and Shopify dropshipping, spending over £8,000 on Google Ads and generating over £32,000 in sales.

• The author explains what Google Shopping Ads are and how they differ from traditional Google search ads.

• The process of setting up Google Shopping Ads for a Shopify store is broken down, including installing the right app, signing up for Google Merchant Center, and creating a shopping ad campaign.