get hired for the work you really want to do | Daily Creative | Summary and Q&A

TL;DR

Learn how to attract new clients and get paid to do the work you love by focusing on targeted marketing and leveraging your existing network.

Key Insights

• 🤞 Getting clients and building a successful career in photography requires active and targeted marketing, not luck or accidents.
• 💦 Researching and identifying potential clients who are already paying for similar work is crucial to getting hired.
• 🤑 Leveraging existing clients and using word of mouth can lead to more business opportunities.
• 🥶 Transitioning to a new type of photography requires building a separate portfolio and marketing strategy while maintaining relationships with old clients.

Transcript

hey internet how's it going I'm Chase jvis welcome to another episode of The Daily creative this year show is where I this year year year this year show this year's show is where I sit down and answer your questions about becoming an aspiring or maybe even a professional Creator where you're making a living and a life doing what you love if you hav... Read More

Questions & Answers

Q: How did the photographer initially get hired by his current clients in the still life and product photography field?

The photographer did not stumble upon his current clients by accident. He actively sought out potential clients by researching blogs, magazines, and other outlets that paid for the kind of photography he wanted to do. He made sure these clients were familiar with his work, pitched his services convincingly, and leveraged his first client to get more business.

Q: How can the photographer start getting hired to do the work he is passionate about, such as lifestyle advertising photography?

To start getting hired for the work he loves, the photographer needs to follow similar steps as he did before. He should identify potential clients who are already paying for the kind of work he wants to do and make himself known to them. He needs to showcase his new portfolio that reflects his current interests and passion and market himself specifically to these potential clients.

Q: Should the photographer stop marketing himself to his current still life clients when transitioning to lifestyle advertising photography?

No, the photographer should not abruptly stop marketing himself to his current clients. Instead, he should continue servicing these clients while building a separate portfolio and marketing strategy for his new direction. He should make it clear to new clients that he is now focused on the new type of work, while still maintaining relationships with his old clients.

Q: How important is actively marketing oneself to get clients?

Actively marketing oneself is crucial to getting clients. While there may be new ways to market one's business, ultimately, it comes down to finding potential clients who are willing to pay for the kind of work you want to do. It is important to put oneself in the same space as these potential clients and consistently market oneself to them.

Summary & Key Takeaways

• The host advises a photographer on how to get new clients who are willing to pay for the work he is passionate about.

• The key to success is not relying on luck or accidents, but actively targeting and approaching potential clients who are already paying for similar work.

• The process involves researching potential clients, making yourself known to them, pitching your work convincingly, and leveraging your existing clients to get more business through word of mouth.