Generate Press For Free Marketing Tools 2021 - Phil Pallen | Summary and Q&A

TL;DR

Learn how to generate press for your business or personal brand for free using relevant hashtags, media services, and finding journalists who have previously written articles related to your expertise.

Key Insights

• 😑 Generating press for your business or brand can be expensive and time-consuming, but there are free options available.
• 🪡 Twitter hashtags like #journalrequest and #prrequest can help connect you with journalists and bloggers who need expert sources.
• 🐕‍🦺 Media services like Quoted and Help a Reporter Out provide opportunities to pitch your expertise to journalists.
• 😑 Researching journalists who have written articles related to your industry can help you build relationships and increase press coverage.
• 👻 Using Google Alerts can notify you when your competitors or similar brands are mentioned in the media, allowing you to research and pitch accordingly.
• 🤩 Incorporating these free press generation methods into your routine can lead to long-term success, but patience is key.
• 😑 Building relationships with journalists and engaging with them on social media can increase the likelihood of press coverage.

Transcript

in this video i'm gonna teach you how to generate press for your business or for your personal brand for free yes for free tools and tricks that cost nothing you're gonna love this stay with me i'm phil palin a brand strategist welcome to my channel where i share practical advice to build your brand today i'm in say mello which is north of france a... Read More

Questions & Answers

Q: How can I generate press for my business without spending money?

One way is to follow relevant hashtags on Twitter, such as #journalrequest or #prrequest, to connect with journalists who may need an expert source. Another option is to sign up for media services like Quoted or Help a Reporter Out to pitch your expertise to journalists.

Q: Is it possible to get verified on social media platforms without hiring an expensive agency?

Yes, it is possible to get verified on platforms like Instagram or Twitter without hiring an agency. However, it requires generating enough press coverage to qualify for verification. This can be done by following the free press generation methods mentioned in the video.

Q: How can I find journalists who have written articles in my industry?

One way is to use Google and filter the search results by news articles. Pay attention to the authors of these articles and start engaging with them on social media. Another method is to set up Google Alerts to receive notifications when your competitors or similar brands are mentioned in the media.

Q: Are there any recommended free media services to connect with journalists?

Two popular free media services to connect with journalists are Quoted and Help a Reporter Out. These platforms allow you to pitch your expertise and respond to journalist requests. However, it's important to note that response times may be faster for paid users.

Summary & Key Takeaways

• Generating press for your business is often expensive, but there are free options available.

• Follow relevant hashtags on Twitter to connect with journalists and bloggers who may need an expert source.

• Sign up for media services like Quoted or Help a Reporter Out to pitch your expertise to journalists.

• Find journalists who have written articles in your industry and engage with them for potential coverage.