Free PPC Learning: Avoid Fake Gurus & Shiny Object Syndrome! | Summary and Q&A

TL;DR

There are various options to learn PPC for Amazon Advertising, including YouTube University, Mastery Summits, and free resources provided by Amazon.

Key Insights

• ❓ Be cautious of fake gurus and outdated strategies when choosing courses to learn PPC for Amazon Advertising.
• 🥶 YouTube University and the Mastery Summits provide valuable free information for learning PPC on Amazon.
• 🥶 Amazon offers free resources and experts in the form of free audits to help optimize PPC campaigns.
• 👶 Avoid making drastic changes to campaigns and gradually implement new strategies for better results.
• ⌛ Patience is essential in analyzing campaign performance, as data may take time to accurately reflect results.
• 👶 Be aware of the "shiny object syndrome" and thoroughly test new features before implementing them in campaigns.
• 🫠 Carefully consider the potential impact of new features, such as sponsor TV ads, on cost per click and conversion rate.

Transcript

where would be the best place to go to learn how to do PPC ourselves so there's plenty of courses out there um but be careful because there's plenty of fake gurus out there as well that are using you know strategies that are no longer working on Amazon I've always subscribed to YouTube University I would say the Mastery Summits is a place where I l... Read More

Questions & Answers

Q: Where can I find reliable courses to learn PPC for Amazon Advertising?

Some reliable sources for learning PPC for Amazon Advertising are YouTube University and the Mastery Summits. Both platforms offer free courses and valuable information from experts.

Q: How can I prevent making drastic changes to my campaigns based on new strategies?

It is advisable not to pause all your campaigns and start from scratch based on a new strategy. Instead, implement new strategies gradually, such as using five keywords per campaign while keeping the campaigns that are performing well.

Q: How should I react to good or bad results in my campaigns?

It is important not to get too excited about good results or too depressed about bad results. Give it time and remember that data may take time to accurately reflect the performance of your campaigns.

Q: What is the "shiny object syndrome" in Amazon Advertising?

The "shiny object syndrome" refers to getting overly excited about new features or strategies without thoroughly testing them. It is crucial to be cautious and evaluate the potential impact of new features, like sponsor TV ads, before implementing them.

Summary & Key Takeaways

• There are many courses available to learn PPC for Amazon Advertising, but it is important to be cautious of fake gurus and outdated strategies.

• YouTube University and the Mastery Summits are recommended sources for learning PPC for Amazon Advertising, as they provide free and valuable information.

• Amazon also offers free resources, and it is beneficial to take advantage of expert opinions through free audits provided by Amazon advertising agencies.