Formalizing Malawi's Creative and Cultural Industries | Sharon Kadangwe | TEDxBwaila | Summary and Q&A

August 2, 2023
TEDx Talks
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Formalizing Malawi's Creative and Cultural Industries | Sharon Kadangwe | TEDxBwaila


Malawi's creative and cultural industries have the potential to diversify the economy, generate jobs, and stimulate economic growth.

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Key Insights

  • 🎨 Malawi's creative and cultural industries, including sectors like architecture, design, and film, have the potential to diversify the economy and create jobs.
  • ❓ Studies show that CCIS can revitalize GDPs and contribute significantly to economic growth globally.
  • πŸ₯° Arts, heritage, and cultural activities have social, cultural, and aesthetic value, promoting diversity, human rights, and collaboration.
  • πŸ‡²πŸ‡Ό Formalization, genuine collaboration, and maximizing digital presence are essential strategies to support the growth and success of Malawi's creative Industries.
  • πŸ–€ Limited industry cohesiveness, gatekeeping, elitism, and lack of understanding of intellectual property rights are challenges that need to be addressed.
  • πŸ’¦ Investing in infrastructure, institutions, and training for artists can empower them to produce their best work.
  • 🌐 Increasing online visibility and promoting Malawian content is crucial for attracting global attention and potential buyers.


I would like to talk about something I am very passionate about I Believe in Us I believe malawians are creative entrepreneurial and industrious whether you're in mining media agriculture transport communication Healthcare we all interact with some form of art or creativity every day as we live and work from this shared connection we see the power ... Read More

Questions & Answers

Q: How can formalization benefit Malawi's creative Industries?

Formalization, through adopting business practices and documentation, can eliminate gray areas and provide structure, helping artists and organizations in areas like contracting, accounting, and intellectual property rights.

Q: What are the challenges in promoting genuine collaboration in Malawi's creative Industries?

Limited industry cohesiveness, ineffective associations, gatekeeping, nepotism, and elitism hinder collaboration and collective bargaining. Overcoming these challenges is crucial for the industry's success and financial sustainability.

Q: How can Malawi's creative Industries maximize their digital presence?

With a relatively low number of internet users and social media presence, it is essential to increase the online visibility of Malawian artists and creatives. Content creators and viewers can play a role in sharing and promoting Malawian content to attract a wider audience.

Q: Can the creative Industries in Malawi be financially lucrative?

Yes, the creative Industries have the potential to be financially lucrative. With proper formalization, collaboration, and increased digital presence, there is an opportunity to expand exports, attract global patrons, and stimulate economic growth in the country.

Summary & Key Takeaways

  • Malawi's creative and cultural industries (CCIS) encompass various sectors such as architecture, advertising, design, film, publishing, and more.

  • Studies show that CCIS are among the fastest-growing economies globally, and they can revitalize GDPs, as seen in Europe and Asia.

  • CCIS in Malawi contribute to the GDP, promote social and cultural value, and encourage collaboration across industries and stakeholders.

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