Foot Traffic 2.0: Using Geolocation Data to Generate Alpha | #𝗦𝗔𝗟𝗧𝗡𝗬 | Summary and Q&A

TL;DR

Placer AI is a location-based analytics company that provides accurate foot traffic estimates using mobile data, with applications beyond retail and restaurants.

Key Insights

• ❓ Placer AI's geolocation data provides valuable insights into consumer behavior, especially in the current market landscape.
• 🦶 The company's platform offers user-friendly tools for analyzing foot traffic and making data-driven decisions.
• 🗺️ Geolocation data has applications beyond retail and restaurants, including manufacturing, government, and travel sectors.
• ☠️ Placer AI's data has high accuracy rates and is compliant with privacy and security regulations.
• ⌛ Investors can utilize Placer AI's data for real-time monitoring, due diligence, and strategic decision-making.
• 📈 Geolocation data can help validate trends, predict sales, and identify market opportunities for various sectors.
• 👨‍💼 Smaller markets have shown potential for better business volume and access to labor, as indicated by Placer AI's findings.

Transcript

foreign we're going to talk today about one of the I think cooler categories of data that's around geolocation we're going to look at what's happening what's coming down the pike and we're going to kick it off first have RJ give a little background on yourself and about Placer and we'll get rolling yeah thanks Tim and thanks everybody this is a gre... Read More

Questions & Answers

Q: How does Placer AI collect its data?

Placer AI partners with about 500 different apps and collects anonymous data from users' devices. No personal identifiable information is obtained, ensuring privacy and compliance.

Q: What are the potential use cases for geolocation data beyond retail and restaurants?

Geolocation data from Placer AI can be used by investors for real-time market insights, fundamental analysis, due diligence, and monitoring investments in various sectors such as manufacturing, government, ports, airports, and more.

Q: How accurate is Placer AI's data compared to traditional people counters?

Placer AI's data has been validated against people counters used by retailers and has shown accuracy rates ranging from 93% to 98%. The three-day lag in data provides near real-time insights for systematic and fundamental investors.

Q: What are some unique applications of geolocation data offered by Placer AI?

Placer AI's data can be used to track changes in consumer behavior, predict sales for companies like Amazon based on fulfillment center activity, analyze off-price retailers' performance, assess demand for home improvement products, and track migration trends.

Summary & Key Takeaways

• Placer AI is a company that utilizes mobile data to generate foot traffic estimates for any physical property in the United States, including retail stores, malls, chains, cities, and intersections.

• The company's data is sourced directly from partnering apps, with an opt-in approach, ensuring compliance with privacy and security regulations.

• Placer AI's platform offers user-friendly and detailed analytics, allowing users to gain insights into consumer behavior and make informed decisions.